Bell Media announced today that its French-language conventional network V will be rebranded Noovo, beginning August 31. With Noovo, Bell Media establishes a singular brand in Québec for both a traditional TV network and its popular digital platform. Viewers will be able to access the integrated brand’s content at any time, on any screen.
“We are taking the innovative step of transforming an existing local digital brand into an integrated multi-platform destination, allowing us to build an even stronger connection to our audiences,” stated Karine Moses, President, Bell Media Québec, and Bell’s Vice Chair, Québec. “Noovo is an authentic and engaging brand that speaks to a new beginning. We look forward to enhancing Noovo’s already wide range of entertaining programming with new original productions by local creators.”
“Noovo already has strong awareness among the coveted 18-to-34 year-olds demographic, and now we will grow the brand to represent an even wider audience,” added Stéphane Boulay, Senior Director, Marketing and Creative, Bell Media. “We’ve created a contemporary visual identity and a marketing campaign that highlights the brand’s modern, inclusive nature. More than ever, Noovo is about “nous” (“us”), and the “C’est nous” campaign invites both the public and our programming stars to take ownership of the brand in that capacity.”
Following a teaser campaign that began August 6, Noovo will replace V across all platforms as of August 31. Created by the Bell Media Agency team in Québec, the rebrand will be supported by a major, high-profile advertising campaign, delivered via radio, TV, out-of-home, movie theatres, magazines, and the web. The “C’est nous” campaign features Noovo’s homegrown stars and promotes the new fall programming lineup premiering on September 14.