TSN and Pinty’s announced today a new multi-year partnership that makes Pinty’s the new television broadcast presenting sponsor of TSN’s fan-favourite sports talk show, OVERDRIVE. As part of the partnership, Pinty’s will be integrated into the television broadcast of OVERDRIVE PRESENTED BY PINTY’S, airing weekdays from 4-6 p.m. ET on TSN4 and 6-7 p.m. ET on TSN2.
Pinty’s integrations will appear via in-broadcast partnership designation, on-set branding, on-screen broadcast promos, and more. TSN also revealed the new series logo for OVERDRIVE PRESENTED BY PINTY’S, which is available for download here.
Hosted by Bryan Hayes, Jamie “Noodles” McLennan, and Jeff “O-Dog” O’Neill, OVERDRIVE PRESENTED BY PINTY’S is an afternoon staple for sports fans, offering uniquely entertaining insights into life in the sports world, including interviews with players, coaches, and industry insiders, with a healthy dose of the hosts’ hilarious stories.
“Hayes, Noodles, and O-Dog are authentic in their approach, relevant to our target audience and something that our mutual fans make time for,” said Anthony Spiteri, VP of Marketing & Innovation, Pinty’s. “There is a genuine fit of the OVERDRIVE and Pinty’s cultures and interesting opportunities to bring even more folks into our audiences.”
“It’s a natural fit for us to partner with a sports-focused food brand in Pinty’s, and they make for a perfect pairing alongside the always lively and entertaining OVERDRIVE,” said Justin Stockman, Vice-President, Brand Partnerships and Client Strategy, Bell Media. “We’re very excited to integrate Pinty’s into OVERDRIVE through this multi-year partnership, and to connect the brand with sports fans across the country.”
TSN Radio 1050’s OVERDRIVE radio broadcast airs weekdays from 4-7 p.m. ET, and the show is available for live streaming at TSN.ca, iHeartRadio.ca and the iHeartRadio app. Fans can also stream and download the popular OVERDRIVE podcast across all major platforms.