MTV teams up with Windows Live Messenger to present the country’s newest reality stars in mtv.ca’s THE YOUTH ELECTRIC. The new online show is inspired by Messenger’s ability to connect friends. The cast of THE YOUTH ELECTRIC was chosen from an open casting call that MTV, along with Microsoft Canada, held in June, asking fans to submit audition tapes for the type of shows they wanted to see on MTV. After 600 submissions, MTV’s panel of experts chose Vancouver’s Eric Solomon, Rosette Luve, and Tito Deville to be MTV’s newest online stars.
THE YOUTH ELECTRIC is about real lives, real friends, real drama. Viewers can follow the lives of Eric, Rosette, and Tito, three musicians from Vancouver, BC trying to make it big, all while pursing their musical dreams and dealing with the drama that goes along with it.
The launch campaign, designed by MTV for Windows Live Messenger, includes two phases. The first, beginning today, includes 6 x 15-second broadcast teaser spots and the launch of the show web portal mtv.ca/electric. Viewers can watch the teasers online and log in to Windows Live Messenger, which is built into the site. Fans can also get to know Eric, Rosette, and Tito in a customized advertising campaign in 3 x 5-second bumpers, shot at various locations from their daily lives.
The second phase, beginning Thursday, August 12, sees THE YOUTH ELECTRIC show go live on the website. This phase also includes a 30-second tune in spot online and bonus content available with cast profile pages, photos, and clips of performances by Eric, Rosette, and Tito.
The online show, inspired by Messenger, is a perfect illustration of MTV’s commitment to building relevant and engaging programs, inspired by clients’ business objectives.
For more information and to meet the cast of THE YOUTH ELECTRIC, go to mtv.ca/electric. View their winning submission at: http://bit.ly/9VJtNQ
SOCIAL MEDIA LINKS
Eric Solomon
www.twitter.com/esolomonmusic
www.facebook.com/ericsolomonmusic?v=app_10442206389
www.myspace.com/ericsolomonmusic
www.youtube.com/user/ericsolomonmusic
Rosette Luve
www.twitter.com/Rosetteluve
www.facebook.com/pages/Rosette/46550461336
www.myspace.com/rosetteluve
www.youtube.com/user/Rosetteluve
Tito Deville
www.twitter.com/TitoDevilleBand
www.facebook.com/titodevilleband?v=wall
www.myspace.com/titodevilleband
www.youtube-nocookie.com/user/maxwell63
Windows Live Messenger is the best way to stay in touch online, share photos and social updates, video chat and connect instantly with the people that matter most. Messenger is part of Windows Live Essentials, which includes free programs for photos, movies, instant messaging, e mail, blogging, family safety, and more. Get Messenger or get them all—they’re free to download at www.windowslive.ca
