Canada’s leading all-HD broadcaster and The Walrus Foundation, the charitable non-profit organization and publisher of The Walrus, Canada’s national magazine of ideas, have announced a cross-platform collaboration that will result in iconic new programming called Walrus TV.
The new programming, currently in production, will be presented every month on eqhd and Treasure HD, two of High Fidelity’s suite of smart, refreshing and beautiful channels. These original programs will also be made available by The Walrus Foundation on a dedicated webpage — www.walrusmagazine.com/walrustv — and via the interactive tablet edition of The Walrus magazine.
“The Walrus offers sophisticated, in-depth journalism on topics ranging from politics and the economy to technology and the arts. The idea behind Walrus TV is to bring the intelligence and depth of the monthly magazine to a new format. Because our channels reflect similar objectives — to engage and stimulate people who like substance in what they read and watch — the alignment of content and channel is perfect.” said Ken Murphy, partner and co-founder of High Fidelity HDTV Inc.
The first programming for Treasure HD is Walrus TV: Poetry, a series of five short up-close-and-personal performances of poem from the poets themselves, each of which The Walrus has also published in the print magazine. For eqhd, a roster of mini-documentaries on subjects including immigration and crime, mosques in Canada, and portraits of military personnel are based on stories from the magazine. Each provides fascinating behind-the-scenes insight on their respective topics.
“Walrus TV contains the essence of the Walrus brand – brought to high definition life for the television medium. It`s an exciting new initiative for us; not only do the stories gain another perspective,” Shelley Ambrose, co-publisher of The Walrus and executive director of the charitable, non-profit Walrus Foundation, “we’ll reach new audiences that help us deliver our commitment to public debate on matters vital to our country.”
About The Walrus
The Walrus Foundation is dedicated to supporting Canadian writers, artists, readers, education, and ideas. First and foremost, the Foundation achieves these goals by publishing The Walrus magazine ten times a year. The Foundation also produces public debates, leadership events, and runs an intensive internship program training the next generation of leaders of media and the arts.
About High Fidelity TV
High Fidelity HDTV is an independent broadcaster of four fabulous HD channels, Oasis HD (Love Nature), Treasure HD (Music and Art), eqhd (Ideas and Cultures) and radX (Adventure). These premium channels are unlike anything else on television, offering smart, refreshing and beautiful programs to curious viewers who love great stories.
All channels are widely distributed across Canada on cable, satellite and IPTV.