The biggest party in North America hits CTV as the SUPER BOWL takes centre stage this Sunday. CTV’s exclusive Canadian coverage of SUPER BOWL XLIV, featuring the Indianapolis Colts taking on the New Orleans Saints, airs nationally on Sunday, Feb. 7 in High Definition from Miami. Super Bowl Sunday begins on CTV with six hours of pre-game programming starting at 12 noon ET before the kick-off show begins at 6 p.m. ET (visit CTV.ca to confirm local broadcast times).
“The SUPER BOWL is a broadcast event like no other… blending the best of pro sports and pop culture together. CTV continues to be extremely proud to be the Canadian home of the biggest one-day party in North America,” said Rick Brace, President, Revenue, Business Planning and Sports, CTV Inc.
Calling the SUPER BOWL is the veteran NFL broadcast team of Jim Nantz and Phil Simms. The SUPER BOWL halftime show, sponsored in Canada by Pepsi, features rock legend The Who. Country superstar Carrie Underwood sings the national anthem with Queen Latifah singing ‘America the Beautiful’ prior to kick-off.
Once again, CTV has fully sold out all available advertising time for one of the biggest events of the broadcast season. Labatt (Budweiser) and PepsiCo have returned as major sponsors of the SUPER BOWL broadcast on CTV with Hyundai also becoming a sponsor this year. Some of the other advertisers include Ford, Wal-Mart, RBC and Subway. Many of the advertisers have confirmed that they will debut new campaigns on CTV during the Super Bowl broadcast.
CTV gets fans up-close and personal with the biggest names on the NFL’s biggest stage prior to SUPER BOWL XLIV on Sunday, Feb. 7, with six hours of comprehensive coverage leading up to the most-watched sporting event in North America. The broadcast schedule is as follows (subject to change):
* ROAD TO THE SUPER BOWL
12 noon – 1 p.m. ET
Celebrating its 40th anniversary as the longest-running and most honored (28 Emmy Awards) annual sports special, NFL Films’ ROAD TO THE SUPER BOWL, re-lives the 2009 NFL season.
* Super Bowl XLII Highlights: New York Giants vs. New England Patriots
1 p.m. ET
Eli Manning and the New York Giants shock the undefeated New England Patriots to win Super Bowl XLII in Glendale, Arizona.
* Super Bowl XLIII Highlights: Pittsburgh Steelers vs. Arizona Cardinals
1:30 p.m. ET
Ben Roethlisberger and the Pittsburgh Steelers beat the Arizona Cardinals in a dramatic finish to give the franchise its sixth Super Bowl win, a new record for the most Super Bowl wins in NFL history.
* THE SUPER BOWL TODAY
2 p.m. – 6 p.m. ET
James Brown, Dan Marino, Boomer Esiason, Shannon Sharpe and Bill Cowher anchor the Super Bowl XLIV pre-game show live from Sun Life Stadium in Miami previewing all the excitement leading up to big game. Reporters Lesley Visser, Sam Ryan, along with Steve Tasker and Solomon Wilcots, as well as contributor Dick Enberg, cover the pre-game activities.
* SUPER BOWL XLIV Kick-off Show – Indianapolis Colts vs. New Orleans Saints
6 p.m. ET
The Colts and the Saints both look to make football history when the NFL’s top two teams go head-to-head for the Vince Lombardi trophy in SUPER BOWL XLIV live from Miami.
