SUPER BOWL XLV is the most-watched SUPER BOWL ever on Canadian television with an audience of 7.3 million viewers on CTV (6.54 million, up 4%) and RDS (754,000, up 21%) last night. Preliminary overnight data from BBM Canada confirms that the Green Bay Packers thrilling victory over the Pittsburgh Steelers on Sunday is the most-watched television broadcast in Canada since the Vancouver 2010 Olympic Winter Games.*
The national audience for SUPER BOWL XLV is 5.3% higher than last year’s NFL championship game that had a national average audience of 6.9 million viewers.
The game received a 63 Share among adults aged 18-49 and a 62 Share among adults aged 25-54. It also received a 68 Share for men aged 25-54, meaning more than 2 in 3 Canadians in this demo watching TV last night were tuned to SUPER BOWL XLV on CTV (English Canada).
Overall, SUPER BOWL XLV was watched by 17.3 million unique viewers – or more than one in two Canadians (52.2%) – on CTV and RDS.
Audience levels for SUPER BOWL XLV on CTV and RDS peaked at 8.9 million viewers during the SUPER BOWL XLV half time show featuring the Black Eyed Peas and guests Usher and Slash.
CTV’s extended SUPER BOWL XLV coverage also had impressive audiences with NFL SUPER BOWL SUNDAY PRE-GAME KICK OFF SHOW on CTV attracting an average audience of 4.38 million viewers.
*Source BBM Canada. Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters