The series premiere of MASTERCHEF CANADA popped out of the oven last night on CTV to win Monday as the #1 program of the night. With a preliminary overnight audience of 1.4 million viewers, the new series was statistically tied* with CTV’s CASTLE as the most-watched program in Canada Monday night.
“It’s clear Canadians love this homegrown version of the worldwide MASTERCHEF sensation,” said Phil King, President, CTV, Sports, and Entertainment Programming. “This is just the beginning of MASTERCHEF CANADA, with even more diverse culinary talent from across the country to be served up this season.”
Among A25-54 MASTERCHEF CANADA led the night with 654,000 viewers. With growth through the hour with A25-54 and A18-49, the premiere earned 9% more total viewers than the next most-watched program of the night THE BLACKLIST (NBC/Global, 1.25 million), and 18% more viewers than the #2 show in its timeslot, MURDOCH MYSTERIES (CBC, 1.16 million).
Ranking as CTV’s top program of the night in Toronto, MASTERCHEF CANADA saw strong key demo ratings of 4.9 (A25-54), 4.7 (A18-49), and 4.4 (A18-34) in the market. MASTERCHEF CANADA also drew notable key demo ratings in Vancouver, peaking with a 5.2 among A18-34.
On Twitter, there were almost 3,000 posts pertaining to the series in the 24 hours leading in, with an estimated reach of 5.9 million.
Viewers can watch last night’s episode on demand at CTV.ca and the CTV GO app.