Bell Media, once again has been recognized as the leading Canadian broadcaster at the 2011 Promax|BDA Awards held on June 30 in New York. The Bell Media Agency (formerly known as The CTV Creative Agency) was honoured with 41 medals recognizing excellence in promotion and design, which includes 25 Promax|BDA Promotion and Marketing Awards and 16 Promax|BDA Design Awards. The Bell Media Agency also took home 18 awards at the Promax|BDA LOCAL Station Awards in Las Vegas on Thursday, June 9. An impressive combined total win of 59 medals, Bell Media leads the country with more medals than all other Canadian competitors combined and is notably the only leading winner out of the major award winners (which includes HBO, Showtime and NBC Universal) whose work is entirely conceived and created in-house.
Promax|BDA is the worldwide association of entertainment marketers, promoters and designers, representing more than 500 television stations and all major broadcast and cable networks from the U.S. as well as more than 3,000 individual members in 70 countries. The association provides members with education, recognition and interaction through conferences, award competitions and publications as well as networking opportunities.
For the BDA Design portion of the awards, honouring the best in North American design, The Bell Media Agency captured 3 Gold Medals, 2 Silver and 2 Bronze, as well as 4 BDA World Gold, 3 World Silver and 2 World Bronze awards representing the best in international television design and promotion. For Promax North America, which represents Promotion and Marketing, Bell Media garnered 5 Gold Medals, 9 Silver Medals and 3 Bronze Medals. As well as 2 Promax World Gold, 4 Silver World and 2 World Bronze awards for World Promotion and Marketing.
“Congratulations to everyone at the The Bell Media Agency for picking up a remarkable 59 awards at this year’s Promax|BDA Awards,” said Rick Lewchuk, Senior Vice-President, Bell Media Agency and Brand Strategy. “With wins across Bell Media’s diverse platform of networks including CTV, Discovery, TSN, MuchMusic, MTV, Bravo!, BNN, SPACE and CP24, the awards represent a collaborative effort from an incredible team whose creativity continues to amaze me on a daily basis.”
Below is a complete list of the 2011 Promax|BDA Design, Promotion and Marketing Awards for Bell Media:
CTV (16 Awards)
WORLD GOLD
ENTERTAINMENT PROGRAM PROMOTION – INTERACTIVE – CTV -THE BIG BANG THEORY
WORLD GOLD
3D PROMOTIONAL OR SALES KIT – CTV – YOUR OLYMPIC EXPERIENCE
WORLD GOLD
NEWS/INFORMATION PROGRAM CAMPAIGN – CTV BC – WORKING FOR YOU FALL CAMPAIGN
WORLD GOLD
SPORTS: OPEN/TITLES – CTV: VANCOUVER 2010 OLYMPIC WINTER GAMES OPEN
NORTH AMERICAN GOLD
PROGRAM PROMOTIONAL CAMPAIGN IN HOUSE – CTV SO YOU THINK YOU CAN DANCE CANADA
NORTH AMERICAN GOLD
ART DIRECTION & DESIGN: CAMPAIGN –SPORTS – CTV: VANCOUVER 2010 OLYMPIC WINTER GAMES
WORLD SILVER
STUNT PROMOTION OVERALL USING INTEGRATED MEDIA – CTV – THE BIG BANG THEORY
WORLD SILVER
FOLDED PIECE – CTV: FLASHPOINT – A BULLET TO THE HEART
NORTH AMERICAN SILVER
ART DIRECTION & DESIGN: ON-AIR ILLUSTRATION – CTV: THE MARILYN DENIS SHOW BUMPER
NORTH AMERICAN SILVER
VIRAL/WEB/USER GENERATED CONTENT – CTV THE BIG BANG THEORY
NORTH AMERICAN SILVER
SPECIAL PROJECT AWARD – CTV – BELIEVE VIDEO
NORTH AMERICAN SILVER
BEST COLLABORATIVE EFFORT – CTV: VANCOUVER 2010 OLYMPIC WINTER GAMES
WORLD BRONZE
CAMPAIGN DESIGN: TOPICAL ON-AIR ONLY – CTV: VANCOUVER 2010 OLYMPIC WINTER GAMES
NORTH AMERICAN BRONZE
FOLDED PIECE – CTV: FLASHPOINT – A BULLET TO THE HEART
NORTH AMERICAN BRONZE
STUNT PROMOTION – CTV- THE BIG BANG THEORY VIDEO BOOTHS
NORTH AMERICAN BRONZE
ART DIRECTION & DESIGN: SPECIAL EVENTS PROMO – NEWS – YOUR VOTE
MUCHMUSIC (10 Awards)
NORTH AMERICAN GOLD
HOLIDAY/SPECIAL EVENT PROMOTION – MUCHMUSIC – MMVA TEASER
NORTH AMERICAN GOLD
GENERAL BRANDING/IMAGE SYNDICATOR – MUCHMUSIC – LIGHTS
NORTH AMERICAN GOLD
BEST DIRECTING – MMVA OPEN
WORLD SILVER
INTERSTITIAL/ADVERTISER INTEGRATION/PROGRAM WRAPS CAMPAIGN -MUCHMUSIC – SUN DOWN WITH WEBSTER
WORLD SILVER
BEST DIRECTING – MMVA OPEN
NORTH AMERICAN SILVER
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN – MUCHMUSIC – THE MUCHMUSIC VIDEO AWARDS
NORTH AMERICAN SILVER
ON-AIR CONSUMER TIE-IN PROMO CAMPAIGN – MUCHMUSIC – TIC TAC
WORLD BRONZE
ON-AIR CONSUMER TIE-IN PROMOTION CAMPAIGN – MUCHMUSIC – SUN DOWN WITH WEBSTER CAMPAIGN
NORTH AMERICAN BRONZE
PROGRAM PROMOTIONAL-CAMPAIGN IN-HOUSE – MUCHMUSIC – MUCHMUSIC VIDEO AWARDS
NORTH AMERICAN BRONZE
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAMMING – MUCHMUSIC – HOLIDAY WRAP
Discovery (4 Awards)
WORLD SILVER
OUTDOOR/ENVIRONMENTAL/TRANSIT AD- DISCOVERY WORLD HD – OUTDOOR CAMPAIGN
WORLD SILVER
HOLIDAY/SPECIAL EVENT – PRINT – DISCOVERY – ‘LAST DAY OF THE DINOSAURS’ STANDEE
NORTH AMERICANSILVER
ON AIR PROMOTION FOR WEBSITE – DISCOVERY CHANNEL- DISCOVERYCHANNEL.CA
WORLD BRONZE
OUTDOOR/ENVIRONMENTAL/TRANSIT AD CAMPAIGN – DISCOVERY WORLD HD – OUTDOOR CAMPAIGN
TSN (3 Awards)
WORLD GOLD
ILLUSTRATION FOR PRINT – TSN: RAPTORS ON TSN POSTERS
WORLD GOLD
POSTER CAMPAIGN – TSN: RAPTORS ON TSN POSTERS
WORLD BRONZE
SPORTS: OPEN/TITLES – TSN: NHL ON TSN
BNN (2 Awards)
WORLD SILVER
ART DIRECTION & DESIGN: IMAGE CAMPAIGN – NEWS
GOLD – BNN IDS
NORTH AMERICAN SILVER
NEWS/INFORMATION PROGRAM SPOT – BNN STOCK & AWE: FRIGHT NIGHT
MTV (2 Awards)
NORTH AMERICAN GOLD
ON-AIR CONSUMER TIE-IN PROMO – MTV – WINDOWS: CASTING CALL
NORTH AMERICAN SILVER
ON-AIR CONSUMER TIE-IN PROMO – MTV – APPLES TO APPLES
SPACE (2 Awards)
NORTH AMERICA GOLD
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT – SLASHER MONDAYS
NORTH AMERICA GOLD
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN – STAR WARS, THE COMPLETE SAGA
BRAVO! (1 Award)
NORTH AMERICAN GOLD
TYPOGRAPHY: ON-AIR – BRAVO! IAS (INSIDE THE ACTORS STUDIO)
CP24 (1 Award)
NORTH AMERICAN SILVER
CP24 – YOUR VOTE – NEWS/INFORMATION PROGRAM CAMPAIGN
Promax|BDA LOCAL Station Awards
On Thursday, June 9 the 2011, the Bell Media Agency took home 18 awards at the Promax|BDA LOCAL Station Awards. Leading the way with 11 Gold and 7 Silver awards for CP24, CTV Toronto and CTV British Columbia, this is the first year the local awards were handed out in advance of the main conference and award ceremony.
Below is a complete list of the 2011 Promax|BDA LOCAL Station Awards for Bell Media properties:
CP24 (11 Awards)
NORTH AMERICA GOLD
Holiday/Seasonal/Special Event Program Spot – Local – “Trash Talk”
NORTH AMERICA GOLD
Non Fiction/ Reality Program Spot – Local – “Your Vote”
NORTH AMERICA GOLD
Stunt Promotion–On–Air Only –Local – “Santa Claus Parade: He’s Coming”
NORTH AMERICA GOLD
Public Service Announcement –Local – “Pride Kyle Rae”
NORTH AMERICA GOLD
Funniest Promo –Local – “Trash Talk”
NORTH AMERICA GOLD
Editing: Television/ Video Presentation –Local – “XMAS Wish: Frog’s Journey”
NORTH AMERICA GOLD
Directing: Television/ Video Presentation – Local – “Santa Claus Parade: He’s Coming”
NORTH AMERICA SILVER
Editing: Television/ Video Presentation – Local – “Santa Claus Parade: He’s Coming”
NORTH AMERICA SILVER
Live Event Spot – Local – “Santa Claus Parade: He’s Coming”
NORTH AMERICA SILVER
Directing: Television/ Video Presentation –Local – “XMAS Wish: Frog’s Journey”
NORTH AMERICA SILVER
Holiday/Seasonal/Special Event Program Spot– Local – “Santa Claus Parade: He’s Coming”
CTV Toronto (3 Awards)
NORTH AMERICA GOLD
Live Event Spot – Local – “Election/ DWTS”
NORTH AMERICA GOLD
On– Air Consumer Tie – In Promo – Local – “Toy Mountain: Grinch”
NORTH AMERICA SILVER
Special News Report or Event Programming – Local – “Election/ DWTS”
CTV British Columbia (4 Awards)
NORTH AMERICA GOLD
Holiday/ Special Event Promotion – Local – “Believe Image”
NORTH AMERICA GOLD
On-Air Commercial Advertisement – Local – “CTV BC Jazz Fest”
NORTH AMERICA SILVER
Copywriting: Television/ Video Presentation – Local – “Believe Image”
NORTH AMERICA SILVER
Art Direction & Design: Informational Graphics (News) – Local – “CTV Vancouver 2010 Winter Olympics Games Weather Graphics”