The Donald has done it again. Season three of the hit reality series Celebrity Apprentice dominated Sunday night with 1.6 million viewers (Ind 2+) tuning into Global to watch the 2-hour premiere.
The claws came out last night as writer and comedian Carol Leifer was sent packing for underperforming during a task that involved running a burger palace for five hours and taking in money for charity. Left to duke it out in the boardroom is a motley crew of 13 celebrity contestants, including singer/songwriter Cyndi Lauper, reality star Sharon Osbourne, baseball legend Darryl Strawberry, singer/songwriter Bret Michaels and comedian Sinbad. Each will do whatever it takes to stay out of the boardroom and avoid hearing Trump say, “You’re fired!”
CELEBRITY APPRENTICE (9pm) 2-HR SEASON PREMIERE DATA HIGHLIGHTS:
· Celebrity Apprentice won its time period nationally and in all key markets
· Garnered 780,000 viewers nationally in the key Adults 18-49 demographic
· Head-to-head with CTV’s Desperate Housewives, Celebrity Apprentice saw 18% more viewers (A18-49 nationally)
· 4.6 million watched some part of the two-hour premiere with the total audience peaking at 2 million viewers at 10:03pm
Viewers who missed the season three premiere can log onto GlobalTV.com to catch up at anytime. Celebrity Apprentice continues next week with an all-new episode on Sunday – 9pm ET/PT.
Source: All data, as of August 31st 2009, BBM Canada PPM Overnight Data based on Adults 18-49 unless otherwise indicated.