Bell Media, has once again been recognized as the leading Canadian media group at the 2012 PromaxBDA Awards held last night in Los Angeles. The Bell Media Agency was honoured with medals recognizing excellence in promotion and design, including 19 PromaxBDA Promotion and Marketing Awards and 11 PromaxBDA Design Awards. With an impressive combined total win of 30 medals, Bell Media leads the country with more medals than all other Canadian media groups combined, and is notably the only Canadian company to be recognized at a global level receiving five World Awards across multiple platforms.
PromaxBDA is the worldwide association of entertainment marketers, promoters, and designers, representing more than 500 television stations and all major broadcast and cable networks from the U.S., as well as more than 3,000 individual members in 70 countries. The association provides members with education, recognition and interaction through conferences, award competitions and publications as well as networking opportunities.
For the BDA Design portion of the awards, honouring the best in North American design, the Bell Media Agency captured three Gold Medals and six Bronze, as well as two World Bronze awards representing the best in international television design and promotion. For Promax North America, which represents Promotion and Marketing, Bell Media garnered seven Gold Medals, four Silver Medals and five Bronze Medals. Bell Media also received two World Silver and one World Bronze award for World Promotion and Marketing.
The Bell Media Agency was also announced as a finalist for the 2012 PromaxBDALocal Awards which will be presented on Thursday, June 28, 2012.
“Congratulations to everyone at the Bell Media Agency for again proving that our creative team produces some of the most respected work in the industry, both in NorthAmerica and around the world,” said Rick Lewchuk, Senior Vice-President, Bell Media Agency and Brand Strategy.
Below is a complete list of the 2012 PromaxBDA Design, Promotion and Marketing Awards for Bell Media:
MuchMusic (10 Awards)
WORLD SILVER
HOLIDAY/SPECIAL EVENT CAMPAIGN – MUCHMUSIC: MMVA11
WORLD BRONZE
ART DIRECTION & DESIGN:
WORLD BRONZE
SOMETHING FOR NOTHING –MUCHMUSIC: PRETTY LITTLE
NORTH AMERICAN GOLD
ENTERTAINMENT PROGRAMMING – MUCHMUSIC: PRETTY LITTLE
NORTH AMERICAN GOLD
GENERAL BRANDING/IMAGE – MUCHMUSIC: TMC: MIDWAY STATE
NORTH AMERICAN GOLD
ART DIRECTION & DESIGN: ON – AIR ILLUSTRATION – JUICEBOX CHANNEL DESIGN
NORTH AMERICAN SILVER
GENERAL BRANDING/IMAGE – MUCHMUSIC: TMC: MY NAME IS KAY
NORTH AMERICAN BRONZE
ART DIRECTION & DESIGN:
NORTH AMERICAN SILVER
HOLIDAY/SPECIAL EVENT
NORTH AMERICAN SILVER
HOLIDAY/SEASONAL/SPECIAL
CTV (5 Awards)
WORLD SILVER
STUNT PROMOTION OVERALL USING
SILVER – CTV – PAN AM
WORLD BRONZE
LOGO – CTV: BELIEVE 2012
NORTH AMERICAN GOLD
LOGO – CTV: CTV TWO
NORTH AMERICAN GOLD
SPECIAL PROJECT AWARD – NO MORE BULLIES PSA
NORTH AMERICAN BRONZE
STUNT PROMOTION OVERALL USING
TSN (4 Awards)
NORTH AMERICAN BRONZE
ART DIRECTION & DESIGN: SPECIAL EVENTS PROMO – SPORTS – TSN: NHL DRAFT 2011
NORTH AMERICAN BRONZE
SPORTS – OPEN/TITLES – TSN: FIGURE SKATING
NORTH AMERICAN BRONZE
SPORTS – BUMPER – TSN: CABBIE AT THE GREY CUP
NORTH AMERICAN BRONZE
CONSUMER PUBLICATION ADVERTISING: IMAGE CAMPAIGN – TSN RADIO 990
MTV (3 Awards)
NORTH AMERICAN BRONZE
ADULT PROGRAMMING SPOT – MTV CANADA: 1G5G
NORTH AMERICAN BRONZE
STUNT PROMOTION – ON AIR ONLY – MTV CANADA: MTV LIVE IN 3D
NORTH AMERICAN BRONZE
ON – SCREEN SERVICES PROMOTION – MTV CANADA: MTV MOBILE
CP24 (3 Awards)
NORTH AMERICA GOLD
NEWS/INFORMATION PROGRAM SPOT – CP24 – BREAKFAST IS SERVED
NORTH AMERICA GOLD
DAYTIME PROGRAM SPOT – CP24 – BREAKFAST IS SERVED
NORTH AMERICA BRONZE
VOICE OVER – BEST MALE OR FEMALE – CP24 –WE WERE THERE
SPACE (2 Awards)
NORTH AMERICAN GOLD
THEATRICAL FILMS SHOWN ON TELEVISION PROMOTION – SPACE – BACK TO THE FUTURE TRILOGY
NORTH AMERICAN GOLD
DAYPART/BLOCK OF PROGRAMS SPOT – SPACE – HORROR SUNDAYS
Discovery (2 Awards)
NORTH AMERICAN GOLD
OTHER DESIGN APPLICATIONS – DISPLAY – DISCOVERY CHANNEL CANADA – RACE TRACK
NORTH AMERICAN BRONZE
NEWS – OPEN/TITLES – DISCOVERY CHANNEL CANADA – DAILY PLANET
The Comedy Network (1 Award)
NORTH AMERICAN GOLD
BEST MALE OR FEMALE VO – THE COMEDY NETWORK – STAND-UP SHOWDOWN
About the PromaxBDA Awards
Throughout the world, the PromaxBDA Awards competitions stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavor in this field.