GameTV refreshes its brand this Fall with a new tagline: “Playful When You Are”. The branding, hot on the heels of GameTV’s revitalized website (www.igametv.com) last Spring, will be reflected through new animated logos and station IDs, along with revamped promos that complete GameTV’s new look both on-air and online.
“‘Playful When You Are’ allows us to convey the overall spirit of GameTV’s programming line-up, which includes blockbuster movies, competition-based series and classic game shows,” said Devon Allistone, Creative Director, GameTV. “Like our programming, ‘Playful When You Are’ is versatile and provides us with an intriguing brand proposition and platform to build awareness for the network, while giving us the freedom to use other iterations like “Romantic when you are” “Heroic when you are” “Cooking when you are” when promoting specific programs.”
Creative was produced entirely in-house. GameTV will support the brand refresh with a television ad campaign for its Fall Season line-up, to be announced at the end of September 2014.
