CP24 and CHUM 104.5 are partnering once again to deliver the annual CP24 CHUM CHRISTMAS WISH toy drive campaign, launching tomorrow, November 13, 2020 with new safety protocols in place in response to COVID-19. Helping to make children’s wishes come true for a 54th year, the city-wide charitable initiative runs through Thursday, Dec. 24 at noon.
Viewers and listeners are encouraged to contribute by making a financial donation or dropping off a new, unwrapped toy to the following locations:
- The CP24 CHUM CHRISTMAS WISH Warehouse (1366 Blundell Rd., Mississauga)
- Online at TheWish.ca
- Via text, by texting WISH to 30333 to donate either $10, $20, or $25
New this year, the 54th Annual Wish Campaign kicks off with an all-day telethon-style fundraising event tomorrow on CP24 from 6 a.m. to 6 p.m. The live on-air event features appearances from Michael and Sherry Holmes from the upcoming CTV Original series HOLMES FAMILY EFFECT, Mary Berg from MARY’S KITCHEN CRUSH, Tynomi Banks from CANADA’S DRAG RACE, MASTERCHEF CANADA’S Michael Bonacini, Mayor John Tory from the City of Toronto, Mayor Maurizio Bevilacqua from the City of Vaughan, and many other notable Canadians sharing their messages of support.
Also appearing during the event are the Wish’s longtime returning corporate partners RBC Royal Bank and AIR MILES®, as well as Amazon Logistics. They are all set to announce their generous contributions to the Wish to kick-start this year’s season of giving. Additionally, beginning November 17th, AIR MILES® collectors can use Dream Miles to order a special gift for the Wish!
With toy drop-off locations reduced this year due to the impact of COVID-19, financial donations in the form of cash or cheques are recommended. Toy donations are welcomed only at the CP24 CHUM CHRISTMAS WISH warehouse, in the form of new, unwrapped toys for newborns to children up to 18 years of age. Toys that have an outer packaging or cover are preferred, while plush toys or toys with porous material should be avoided.
Financial donations can also be made online at TheWish.ca, or by texting WISH to 30333. This year, donations of either $10, $20 or $25 can easily be made via text, and donors also have the option to make recurring monthly donations. All funds are distributed to participating registered agencies, with donations channeled toward funding safe holiday experiences, such as small celebrations for children and families in need. All monetary donations of $20 or more are eligible for an income tax receipt.
As one of the largest distributors of toys to children in need in the Greater Toronto Area, the CP24 CHUM CHRISTMAS WISH also provides financial assistance to hundreds of charitable organizations, social services agencies, churches, and community centres. Supporters can follow the campaign’s news, progress, and impact on Twitter, Facebook, and Instagram.
The success of the CP24 CHUM CHRISTMAS WISH is made possible by valued partners who have helped put smiles on the faces of children and families for decades, with a special shout out to the AIR MILES® Reward Program. Now entering their seventeenth year of support, AIR MILES®’ participation has made a major impact on CP24 CHUM CHRISTMAS WISH through donations of more than $2 million and thousands of toys over the years to the campaign.
The CP24 CHUM CHRISTMAS WISH acknowledges the generosity of community partners RBC Royal Bank, AIR MILES® Reward Program, Amazon Logistics, the Honda Canada Foundation, Walmart Canada, and Budget Car and Truck Rental.