Netflix, Inc. today announced the availability of “Just for Kids” on Xbox 360®, further expanding the availability of the section popular with kids and their parents.
Netflix “Just for Kids” makes it easier and more fun for kids and families to browse and instantly watch a large selection of kid-friendly TV shows and movies. Since introducing the section in August 2011, Netflix members have watched more than two billion hours of kids’ titles.
Now members who enjoy Netflix on Xbox 360 can select “Just for Kids” to enter an experience designed for children 12 and under. Kids can click and instantly watch their favorite characters, including many they will instantly recognize from their favorite shows and movies.
In addition to the character-based selection, “Just for Kids” displays rows of TV shows and movies organized by easy-to-understand genres such as superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of the plot of each title. Unique Netflix technology provides each member with a personalized “Just for Kids” experience based on taste and favorites.
“As a parent of two, I can feel comfortable letting my kids browse and watch titles in the ‘Just for Kids’ section on our Xbox 360,” said David Watson, director of product innovation at Netflix. As always, there are never any commercials displayed on Netflix and independent ratings and reviews from Common Sense Media were used to make the selections. Common Sense Media is a nonprofit that provides independent, trustworthy ratings, reviews, and information to help parents make great media choices.
“We believe that we can make all the entertainment you love even more amazing with Xbox. Using voice and gesture control with Kinect to explore ‘Just for Kids’ makes Netflix on Xbox 360 more personal and engaging for all audiences,”said Ross Honey, general manager, Xbox LIVE Entertainment & Advertising at Microsoft.
In addition to Xbox 360, Netflix “Just for Kids” is available on PCs and Macs, Nintendo Wii, PlayStation 3, Apple TV and certain Smart TVs, Blu-ray players and streaming media players. Other devices including tablets are scheduled to follow this year.
With kids heading back to school in a few weeks, parents across Canada will be helping their kids juggle the demands of homework while still making sure they have time for entertainment. With more ways to view TV shows and movies than ever before, Canadian parents know it can be a challenge to shield their kids from inappropriate content. Recent research from Netflix shows that 40 per cent of parents say their kids have been exposed to inappropriate commercials, while 42 per cent say their kids have been scared by something on TV.
Here are some more quick stats from research conducted for Netflix by Ipsos-Reid:
- More than 40 per cent of parents say their child has been scared of something on TV.
- Forty per cent of parents say their kids have been exposed to commercials that were not suitable for them.
- More than 80 per cent of parents say it’s important that the shows their child wants to watch are available to them.
- More than 80 per cent of parents think it’s important that their kids are able to watch TV shows or movies without commercial interruptions.
- Eighty-nine per cent of parents say that being able to choose from a large selection of programming is important.