Big Brother Canada, Big Brother Canada Side Show, and Big Brother Canada After Dark are a triple threat on Slice. Since the March 5 premiere, the Big Brother Canada trio has increased the channel’s 2014 audience by 58%* reaching 3.1 million (V2+)** viewers with BigBrotherCanada.cagarnering 8 million page views to date***.
Following a win with Wednesday’s season premiere, Big Brother Canada’s subsequent Thursday and Sunday episodes were respectively the #1 and #2 specialty programs of the week in key demos****. The all-new Big Brother Canada Side Show ranked in the top 10 specialty entertainment programs for key demos****.
The Big Brother Canada powerhouse continues online. In the last week alone,BigBrotherCanada.ca has streamed over 2.3 million***** minutes of the Ramada-sponsored live feeds and saw over 175,000****** combined online votes for The Brick’s Get the HOH Look and the #FINALHG #TWISTOSTWIST.
Fans cast votes by signing up for the online community at BigBrotherCanada.caearning points that increase their influence, and ultimately, change the game. Voting for Big Brother Canada’s #FINALHG ends Wednesday, March 12 at 12am ET.
Big Brother Canada dominates three nights a week on Wednesdays, Thursdays, and Sundays at 9pm ET/PT on Slice. The Big Brother Canada Side Show airs Thursdays at 10pm ET/PT. Big Brother Canada After Dark airs seven days a week from 2am – 5am ET/11pm – 2am PT.
*Source: BBM Canada PPM overnight data, A25-54 AMA, 1/6/14-3/9/14
**Source: BBM Canada PPM overnight data, 3/3/14-3/10/14
***Source: Adobe Omniture SiteCatalyst Feb. 24 – March 11, 2014
****Source: BBM Canada PPM overnight data, 3/3/14-3/9/14
*****Source: Live Stream Platform data March 5 – 9, 2014
******Source: Secret Location’s database March 11, 2014