Five years after its digital relaunch, MuchMusic is celebrating a major milestone, marking half a decade of connecting Canadians with the biggest names in music, entertainment, and pop culture.
Since relaunching as a digital-first brand in 2021, MuchMusic has evolved into Canada’s most-followed entertainment brand, growing a community of nearly 8.5 million followers across TikTok, Instagram, YouTube, Facebook, Threads, WhatsApp, and X.
By pairing exclusive access with original storytelling and always-on cultural coverage, MuchMusic has become a destination for audiences looking to discover what’s happening now—and what’s coming next.
“Five years ago, we reimagined MuchMusic for a new generation of fans while staying true to the spirit that made the brand iconic,” said Dave Krikst, Director of Content Strategy and Audience Development, TSN, and Head of BarDown and MuchMusic. “Today, we’re reaching millions of people every month by bringing them closer to the artists, stories, and cultural moments they care about most.”
Over the past five years, MuchMusic has welcomed some of the world’s biggest artists and entertainers, including Tate McRae, Lil Wayne, Benson Boone, Gracie Abrams, Lewis Capaldi, Charlie Puth, Hozier, Camila Cabello, Jessie Reyez, Shania Twain, Keith Urban, Zendaya, Ryan Gosling, Timothée Chalamet, Jenna Ortega, Dwayne “The Rock” Johnson, and many more, while also sitting down with the casts behind some of the year’s biggest films and series.
As audiences’ interests have evolved, so has MuchMusic’s editorial voice. Alongside flagship interview franchises including INTIMATE & INTERACTIVE, the brand has introduced original series including COLOURING BOOK CONVERSATIONS, MY PERSONAL PLAYLIST, WHAT ARE YOU LISTENING TO ON QUEEN ST. W.? AND STRINGS ATTACHED, while launching the MuchMusic Rewind YouTube channel to celebrate the brand’s iconic legacy through a modern lens.
MuchMusic has also expanded well beyond the interview chair, delivering immersive coverage from some of North America’s biggest music festivals and entertainment events, including Osheaga, Festival d’été de Québec, Lasso, Boots & Hearts, Cavendish Beach Music Festival, Country Thunder, Rolling Loud Toronto, Rockin’ Thunder, and the Toronto International Film Festival. At the same time, the brand has broadened its editorial focus to spotlight emerging fan communities—including country music and K-pop—and explored the growing connection between music, sports, and culture through marquee events such as the Super Bowl, FIFA World Cup 2026™, the Grey Cup, and Formula 1® Canadian Grand Prix.
MuchMusic’s continued growth has also attracted collaborations across leading sectors including consumer electronics, financial services, retail, food and beverage, beauty, and lifestyle, highlighting the brand’s ability to partner with top-tier advertisers. Furthermore, the INTIMATE & INTERACTIVE WITH NIALL HORAN special earned a 2024 Canadian Screen Award nomination—underscoring MuchMusic’s continued impact across Canada’s entertainment landscape.
Five years into its digital evolution, MuchMusic continues to redefine what a music brand can be—bringing audiences closer to the artists, stories, and moments shaping culture today while remaining committed to discovering what’s next.
