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| Citytv, CTV and Global Television Band Together for an Extraordinary Joint Broad |
| Posted
on Thursday, August 28, 2008 - 02:00 PM |
In a historic collaboration to encourage Canadians to join in the fight against cancer, Citytv, CTV and Global Television will broadcast Stand Up To Cancer, a one-hour fundraising special that will educate viewers and raise funds for cutting-edge cancer research, Friday, September 5 at 8 p.m. ET (check local listings). The fundraising event will bring together major television networks, entertainment industry executives, celebrities, athletes and prominent leaders in cancer treatment, research and patient advocacy.
In Canada, Citytv, CTV and Global Television will air the special in simulcast with American networks ABC, CBS and NBC. In a primetime first Citytv, CTV, and Global will donate one hour of simultaneous commercial-free prime-time coverage of the nationally-televised event geared towards educating the public about scientific breakthroughs in cancer prevention, detection, and treatment.
Canadians will be able to participate in the event and support Stand Up To Cancer through a toll-free telephone number (Dial 888-90-STAND (888-907-8263) to donate using a credit card) and make online donations at www.standup2cancer.org.
The Stand Up to Cancer special will feature live performances by legendary artists and appearances by over 50 stars of television, film, sports and music who will be answering calls from viewers in the live phone bank. Also, celebrities will participate in educational filmed content about various types of cancer, screening techniques and cutting-edge advancements in treatment and research.
Some celebrities lending their support to the televised benefit include: Sally Field, Meryl Streep, Hilary Swank, Salma Hayek, Charlize Theron, Casey Affleck, Forest Whitaker, Scarlett Johansson, Christina Applegate, Julia Louis-Dreyfus, Jennifer Aniston, Lance Armstrong and American Idol winner David Cook. Additionally, American news anchors Katie Couric, Charles Gibson and Brian Williams will speak with experts conducting cancer research and making potentially life-saving discoveries.
for more information as well as donation information, please visit www.standup2cancer.org
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