Sportsnet’s coverage of the Toronto Blue Jays 2012 regular season set a network record, attracting the highest average audience ever in Sportsnet history for its Blue Jays telecasts. An average audience of 540,000* viewers watched Blue Jays baseball on Sportsnet this season, marking a 7 per cent increase over the 2011 season average of 507,000 viewers, and a 25 per cent increase over the 2010 season (average audience 432,000 viewers).
Sportsnet 590 The FAN also delivered significant audience growth for its Blue Jays broadcasts this season, reaching an overall audience of 1.45 million listeners. This marks a 15 per cent increase from the same period in 2011 (1.26 million listeners), while audiences in the key A25-54 demographic are up 8.4 per cent.
Additional key audience highlights of Sportsnet’s Blue Jays TV coverage include:
- Sportsnet ONE attracted a 2012 season average audience of 350,000 viewers over 35 games , marking a 28 per cent increase over the 2011 season average audience of 274,000 viewers
- Sportsnet recorded its largest audience ever for a Toronto Blue Jays game, as an average of 1.27 million viewers tuned in to Toronto’s home opener against the Boston Red Sox on Sportsnet East, Ontario, West and Pacific at 7 p.m. ET on April 9
- Sportsnet recorded its most-watched Blue Jays afternoon broadcast ever on July 1 (Canada Day), Los Angeles Angels @ Toronto at 3 p.m. ET, with an average audience of 832,000 viewers
All 162 Blue Jays games this season aired live on Sportsnet/Sportsnet ONE and Sportsnet 590 The FAN. Sportsnet’s baseball coverage continues with the MLB post-season beginning today, with the Wild Card games, followed by the AL/NL Division Series, AL/NL Championship Series, and the World Series.
* Source: BBM Canada (preliminary data); all audiences are 2+ unless otherwise indicated
**Source: BBM PPM, March 28 – Sept. 18, 2011 (152 games) / BBM PPM April 2 – Sept. 23, 2012 (152 games)