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MTV Canada Announces Multiplatform Expansion in English and French

MTV

Bell Media confirmed today it is expanding MTV content in Canada to additional platforms, now including Crave in both English and French, and later this fall, everywhere CTV on-demand content can be found.

Beginning today, a wide variety of additional programming from MTV’s library of iconic series, including THE HILLS, ARE YOU THE ONE?, PIMP MY RIDE, EX ON THE BEACH, and MTV UNPLUGGED, is available to Crave subscribers in English and French. The addition of more than 500 episodes of MTV programming builds on Crave’s robust current offering of MTV fan-favourites, which already includes five seasons of AWKWARD and DARIA, Seasons 1-6 of JERSEY SHORE, and THE HILLS: NEW BEGINNINGS.

Later this fall, dozens of additional MTV titles will continue to roll out on Crave and on CTV.ca and the CTV app, with current series like TEEN MOM 2 Season 10, 16 AND RECOVERING, and the new season of GHOSTED to become available after their broadcast run on the MTV linear channel.

Additionally, viewers will be able to access MTV programming exclusively on CTV’s on-demand platforms and expanded digital hub, including TEEN MOM OG, CATFISH, and THE CHALLENGE; digital shorts like COOKING IN THE CRIB WITH SNOOKI AND JOEY, CRIBS ON A QUARTER; and much more!

“MTV has long been a leader in making its programming available in innovative ways to audiences everywhere, and the expansion of MTV programming to Crave subscribers represents another next step in ensuring Canadians everywhere can consume these iconic programs,” said Mike Cosentino, President, Content and Programming, Bell Media.

“With the challenging reality of the global pandemic and more time expected to be spent at home in the fall and winter months, MTV’s catalogue of cult-favourites and binge-worthy TV is a welcome addition to Crave,” said Jeff Hersh, Vice-President, Strategy, OTT Distribution, and Premium SVOD.

MTV series are among the top digital performers of any of Bell Media’s entertainment specialty offerings, including the latest seasons of Jersey Shore: Family Vacation and The Challenge. Season 3 of Jersey Shore: Family Vacation has been the most-watched season of any MTV series on-demand this broadcast year to date.

MTV’s expanded digital offering rolls out as follows:

Crave (English)

Crave (French)

CTV On-Demand

Source: 8/26/2019 to 7/26/2020, Adobe Analytics, #1 claim based cumulative starts, Legacy Episode Starts + Heartbeat Content Starts, Full Episodes only, MTV Prod + MTV Desktop

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