Alliance Atlantis Broadcasting is proud to announce that it has won four awards at the 2002 PROMAX and BDA Awards held last week in Los Angeles. The awards recognize the finest promotion, marketing and design for all electronic media work and are recognized around the world as the highest accolades for promotion and marketing professionals. The award entries are judged by a group of industry professionals based on overall creativity, production quality and results in achieving marketing objectives.
In the PROMAX category Cable Channels and Networks – Branding/Image Campaign Using More Than One Media, the HGTV Spring Campaign for 2001 won a Silver Award for its on-air campaign and outdoor advertising, both of which featured such HGTV hosts as Lynda Reeves, Kathy Renwald, Mark Cullen and John Sillaots interacting with the HGTV “Ideas” light bulb icon.
In the PROMAX category Cable Channels and Networks – Stunt Promotion, History Television won a Silver Award for the on-air promotion spot created for Great Escapes Week. The campaign was designed to promote a week of daring escape stories and resulted in the largest audience ever for a theme week on the network.
The 2002 SFI – SHIM Films, Inc. Rocket Award is an award designed to recognize a producer, marketer or designer with four years or less experience in promotion, marketing or design, who is already creating outstanding work. The 2002 Rocket Award went to Andrew Hunt, a producer with Alliance Atlantis Broadcasting who is responsible for developing innovative promos for Alliance Atlantis’ dramatic networks including recent promos for Batman (Showcase Action), Die Hard (Showcase Action), Tarantino’s “Big Kahuna Burger” Weekend (Showcase), and the Bad Egg Film Festival (Showcase).
Finally, in the BDA category recognizing Illustration for Print Media, History Television won a Bronze award for its print advertisement for Quest for the Bay. The image for the print campaign was created from an original-design woodcarving and was intended to promote the new living history series that featured eight modern-day adventurers embarking on a historic voyage through the Canadian wilderness.
“We are thrilled to have won these awards and congratulate the marketing and creative services teams who have pulled together these innovative campaigns,” says Walter Levitt, Vice President of Marketing, Alliance Atlantis Broadcasting Group. “We dedicate significant effort and resources to the creation of our on-air and off-air marketing campaigns and are pleased that these efforts are being recognized within our industry by the PROMAX and BDA organizations.”