To avoid throngs of trampled Canadians every evening this Fall, Showcase is going to great lengths to ensure nothing gets in the way of viewers enjoying the network’s UNMISSABLE 10 p.m. line-up. Beginning August 29, Emergency Viewing Stations, mobile Showcase lounges equipped with TV screens, comfortable furniture and lots of popcorn, will patrol the Greater Toronto Area and Vancouver providing vital viewing services. Throughout the day, the outfitted trailers will travel the cities airing ads promoting the line-up and reminding viewers to be home for 10 p.m. Those who can’t make it to televisions in time are invited to kick back in the lounge, have a snack and enjoy their favourite Showcase programs. The stations will be on duty from August 29 to September 10.
Why the urgency? 10 p.m. on Showcase is the ultimate destination for acclaimed, cutting-edge, provocative programming. With programs broadcast exclusively on Showcase in Canada and cable television premieres, this stellar line-up offers innovative dramatic series that can’t be missed.
“Showcase at 10 p.m. can be counted on to deliver ground-breaking series featuring gripping storylines and compelling characters that keep you on the edge of your seat. It’s no wonder viewers are making nightly appointments with Showcase,” says John Gill, Senior Vice-President of Content for the Dramatic Networks at Alliance Atlantis Communications.
The UNMISSABLE line-up launches August 29. On Tuesdays, see what all the buzz is about as Rescue Me, a critic and viewer favourite, sets the night on fire with another red hot season. Denis Leary stars as New York City firefighter Tommy Gavin who has his hands full battling addictions and personal demons. On Wednesdays, Mary-Louise Parker reprises her Golden Globe® award-winning performance as suburban, pot-dealing widow Nancy Botwin in Season Two of the highly-addictive series Weeds. Beginning September 28, Thursdays are reserved for the dramatic lives and steamy loves of the ladies of The L Word. A brand new series, created by and starring Brigitte Bako, G-Spot follows the trials and tribulations of fun-loving Gigi, an almost-A-list actress stuck in the B-movie world of Hollywood. Gigi and her gal pals let loose on Friday nights beginning September 1. Finally, Sundays are haunted by the last season of the Emmy® award-winning, darkly dramatic series Six Feet Under, beginning September 10. The unique conflicts and struggles of the Fisher family, the dysfunctional owners and operators of a funeral home, reach their emotional climaxes.