With Valentine’s Day just around the corner, the second-annual Showcase Survey reveals that cynicism, revenge and infidelity seem to be as much the order of the day among Canadians as candied hearts and long-stemmed roses. Conducted by Ipsos-Reid, among 1,000 Canadians 18 years of age or older, the Showcase Survey indicates that some Canadians may not be enjoying romantic candlelit dinners or receiving boxes of chocolates this Valentine’s Day. Instead they may be spending this perennial day of love licking their wounds and mending their broken hearts.
For those who have been cheated on or scorned by an ex-lover, Showcase presents The Tainted Love Film Festival, February 10 to 16 only on The Showcase Revue. This week-long festival of movies features twisted tales of love gone wrong including Your Friends and Neighbors, Hustler White, Lolita, Romance and The Last Seduction.
Showcase Survey Results
According to the Showcase Survey, nearly one-third (31%) of Canadians have been cheated on by a partner in a past relationship, and it seems that the farther west you go, the higher the likelihood of infidelity. People in Quebec and in the Atlantic provinces are the least likely to have had a cheating partner at 29%. However, as you head west, the number of respondents reporting a cheating lover increases, with 30% of people in Ontario reporting that they have been cheated on, 35% of people in Saskatchewan and Manitoba, and 39% in Alberta – that’s two in five people. This trend is consistent with findings from the 2002 Showcase Survey.
So can you trust your mate? Yes and no. The good news is that when asked whether they would cheat on their partner if there were no chance of getting caught, only 7% of respondents said yes. But if you’re from Alberta your odds of having a faithful partner are not quite as good with Albertans twice as likely, compared to the national average (14% vs. 7%), to cheat on their partners if there was no fear of being caught and were three times as likely as those in British Columbia, Quebec and Saskatchewan/Manitoba.
While only 6% of respondents admit to breaking into their partner’s e-mail account or searching their wallet for signs of infidelity, women (7%) are almost twice as likely as men (4%) to engage in such behaviour. Once again, at 8%, Albertans are among the most likely to break into their partner’s wallets looking for signs of infidelity, almost three times as likely as Maritimers.
Those in British Columbia are the most likely to be the heartbreakers in a relationship (32%), while those who live in Saskatchewan and Manitoba are more likely to have their hearts broken (38%).
So you’ve been dumped and cheated on by a partner… what do you do? It seems that people living in Alberta and individuals aged 18 to 34 are most likely to want revenge. At a rate of one in ten, Albertans are the most likely to seek reprisal, while people from the Atlantic and prairie provinces are least likely to resort to revenge (6%). In the 2002 survey, Quebec residents were the most likely to seek revenge. People between the ages 18 and 34 are three times more likely to seek revenge on a partner after a break-up than those over 55 years of age. Eleven percent of respondents aged 18-34 have sought revenge compared to only 4% of those 55 and older.
The Showcase Survey was conducted by Ipsos-Reid. Interviews were conducted by telephone among a proportionately representative random sample of 1,000 adult Canadians (18 years of age or older) between January 13 and 16, 2003. Results from a sample of this size can be considered accurate to within +/-3.1%, 95% of the time. Confidence limits for the regional results vary depending on the sample size.