Alliance Atlantis Communications’ top-rated series, CSI: Crime Scene Investigation, will begin airing on Showcase and Showcase Action, two Canadian specialty channels which the company owns and operates, it was announced today. The series, which the company co-produces and distributes, will make its specialty television debut on April 26, 2003. Past seasons of the series will begin airing on Saturdays and Sundays on Showcase and from Monday to Friday on Showcase Action.
CTV will continue to air first-run episodes of CSI: Crime Scene Investigation in Canada.
“The debut of CSI: Crime Scene Investigation on Showcase and Showcase Action is just another example of the vertical integration strategy we’ve put in place to maximize the performance of our businesses,” says Michael MacMillan, Chairman and CEO of Alliance Atlantis Communications. “By airing our biggest hit show on two of our best channels we expect to increase ratings, drive advertising revenues and boost our digital channels while at the same time getting every dollar of value out of the CSI franchise.”
“Showcase and Showcase Action are already among the top performing specialty channels in Canada,” says Phyllis Yaffe, CEO of Alliance Atlantis Broadcasting. “With the popular and critical acclaim CSI has garnered in the last three seasons, Showcase and Showcase Action will no doubt reap significant benefit from having this ratings driver on the schedule.”
Showcase and Showcase Action will air seasons one and two of the series beginning in April. Season two of CSI: Crime Scene Investigation was one of the best sophomore seasons for a series in U.S. television history. Through the course of the season, CSI: Crime Scene Investigation garnered an Emmy nomination for “Outstanding Drama Series,” a Golden Globe nomination for “Best Television Series Drama,” broke the critical 25 million viewer mark an unprecedented nine times and completed the season as the highest rated and most watched drama series on television.
Season three of CSI: Crime Scene Investigation premiered on CBS and recorded the highest rated and most watched season premiere in the history of the time period on the network since the advent of people meters 15 years ago. This premiere episode set new highs in the history of the show posting nearly 30 million viewers. This season, CSI has also recorded an astounding 14 weeks at number one out of a possible 19 weeks.