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    The reason why Global has fallen behind in the ratings race is its split personality of Global and CH.

    Global frequently plays “Russian roulette” with its shows, shifting them back and forth between Global and CH.

    The problem is that CH is not available all over Canada, which kind of makes it hard for viewers to follow a particular show when it moves from Global to CH.

    Naturally, Canadian viewers will have tuned out at this point and switched to the originating US networks instead.

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