Corus Entertainment and CHUM Television today announced an agreement to partner Corus’ leading alternative and hard rock radio stations with CHUM’s altrock/metal/punk music video service, MuchLOUD.
Leveraging each service’s broad connection with rock and alternative music fans across Canada, the collaboration between 102.1 The Edge in Toronto, CFOX in Vancouver and MuchLOUD will focus on the common interests of each party in delivering enhanced promotion, concerts, website content and special
“This will be an awesome partnership for fans as well as artists,” commented JJ Johnston, General Manager of Corus Radio in Toronto. “The combination of the country’s powerhouse rock and alternative music radio stations with Much’s expertise in music video programming will mean a higher profile for new and emerging musical artists in Canada.”
“MuchLOUD is a key destination for loyal fans of hard music in Canada, and this new opportunity to work closely with Corus’ top radio outlets will greatly enhance our shared ability to service fans and deliver audiences to the music industry and to advertisers,” said David Kines, Vice President and General Manager of MuchMusic, MuchMoreMusic, MuchLOUD, MuchVibe and MuchMoreRetro.