In keeping with its continued dedication to telling locally-focused stories of most interest to viewers, Global News is pleased to announce the rebranding of Global Maritimes to Global Halifax and Global New Brunswick. Taking place this coming Monday, April 15, the move is highlighted by the launch of new programming, the hiring of new on-air talent, and a renewed commitment to telling the grassroots, local stories in both provinces. Read More

Canada’s source for smart, quirky comedy just got a facelift. Emmy-award winning Bite TV has rebranded with a bold new look to reposition the channel to a core demo of 18-49 year old males. Read More

With the tagline “It’s all around you,” Space unveiled a fresh new look and feel both on-air and online at the channel’s website, Space.ca, today. The rebranded elements, which include the new tagline and a new logo, can be seen on everything from signage to on-air promos, and was designed to reflect the programming strategy for the channel. Engaging and limitless in its potential use, the brand has been brought back to Earth, embracing the idea that everyday phenomenal moments and experiences can be all around you.  Read More

Shaw Communications today introduced a new marketing platform, shining a light on its foundational pillars – the power of its people and its technology. Read More

The Pet Network, Canada’s only television destination entirely dedicated to informative and entertaining stories about the animal companions who share our lives, will re-launch on November 12 with refreshed branding, a vibrant new on-air look and a revitalized program schedule. Read More

GameTV has launched a new consumer campaign that includes TV, outdoor and print as part of the network’s major re-launch.  The consumer advertising comes on the heels of a trade media campaign that launched earlier this month. Read More

Astral’s re-branded classic movie channels, The Movie Network Encore and The Movie Network Encore 2 (TMN Encore and TMN Encore 2), launch today across Eastern Canada. Formerly known as Mpix and MorePix, the re-branded channels present subscribers with a new look and feel that more closely aligns graphically with The Movie Network, the primary brand and channel in the suite of pay services offered by Astral.

When purchased as a stand-alone subscription, TMN Encore and TMN Encore 2 offer the ultimate collection of great movies from every era and genre, ranging from thriller, suspense and action-packed entertainment to drama and light-hearted favourites. When bundled with The Movie Network and its suite of multiplexes, viewers enjoy an unrivalled combination of premium first- and second-window Hollywood movies as well as critically acclaimed series from HBO, Showtime, Cinemax and Starz. All TMN Encore and TMN Encore 2 titles are available on the SVOD service TMN Encore OnDemand, and on TMN Encore OnLine, an Internet-based content streaming service.

“By visually aligning TMN Encore and The Movie Network we are striving to reinforce the connection between the channels and highlight the value and entertainment proposition provided by the entire suite of channels,” says Domenic Vivolo, Senior Vice President, Marketing and Sales, Astral Television Networks. “Although available à la carte, the two services complement each other perfectly to offer the best programming from all eras and genres, and a range of multiplatform viewing options, all at a price that is incredibly low and represents excellent value to consumers.”

Coinciding with the re-brand is the launch of two new HD services, TMN Encore 2 HD and TMN MFest HD which will be offered through Rogers, Bell Fibe, Cogeco (Ontario only) and Eastlink, with other distributors launching in the coming months. With the launch of these two HD services, all of Astral Television’s English pay-television offerings are now available in HD.

The Movie Network is a pay television service available in eastern Canada.