The people have spoken and Sirius Canada has listened. Beginning on February 6th, 2006, The ‘King of All Media’ Howard Stern will have his widely publicized Howard 100 channel added to the Sirius Canada lineup.
Stern garnered much media attention in the final quarter on 2005 as he prepared to make the transition from the Public Airwaves to the Pay-Radio realm. Launching on Sirius Radio in the US on January 9th, Stern in widely acknowledged as being the driving force behind Sirius’ recent subscription explosion in the US.
In a statement regarding the Channel’s launch in Canada Mark Redmond, SIRIUS Canada President and CEO said, “No one in radio commands more attention than Howard Stern. He is an industry icon with millions of loyal fans throughout the continent who will follow him anywhere to hear his unique form of entertainment. SIRIUS Canada is committed to providing an unrivaled radio experience for Canadian subscribers with the most variety and choice available in radio, and Howard’s show will make our unique entertainment offering even more exciting.”
Stern is arguably North America’s most recognized radio personality, and had the top rated morning drive show in the U.S. In the past in Canada, he has faced opposition from many special interest groups and the CRTC due to the content of his show. His show aired for a brief time on public radio in Toronto before being pulled due to complaints.