CHUM Television announced the rebrand of their youth lifestyle and pop musicvideo channels as Razer and PunchMuch. Complementing and expanding CHUM’s established roster of critically acclaimed services including MuchMusic and MuchMoreMusic, both Razer and PunchMuch will offer enhanced access to a variety of interactive experiences, and foster the next wave in community for young Canadians on the digital platform.
Poised to become a fan essential, Razer is a youth lifestyle destination with a decidedly irreverent edge. Connecting audiences aged 12-24 with what matters to them in the world of music, television, hit movies, anime, gaming, gear, sports and leisure, Razer represents an all new place for fans to access a 24/7 world of custom-styled programming and interactive options. Now viewers can program, host and contribute to elements on the Toronto-based, national service, and make a schedule of homegrown and international programs their own. Titles including World Famous For Dicking Around, Cops-Cars & Superstars: Bullrun, HighSchool Project USA, Air Master and Extreme 16mm take off June 30th, along with teen classics Dawson’s Creek, Buffy The Vampire Slayer and a twice-weekly hit movie night called The RazerFlick. Select program descriptors and complete schedule available at www.razer.ca.
In a Canadian Exclusive, The RazerFlick will launch with the television premiere of the Academy Award winning feature film “8 Mile” starring Eminem, Kim Basinger, Brittany Murphy and Mekhi Phifer on Thursday, June 30th at 9pm ET.
PunchMuch www.punchmuch.com is Canada’s first fully automated, all-request music video service, putting music fans everywhere on the button – allowing them to request videos, participate in on-screen SMS chat, polling and more – all via their wireless phones. ‘Punch’ weekly playlists, available onscreen and online, will offer choices from the best in new and classic music video titles, along with special features including weekly top 10s, artist picks and never-die favourites. PunchMuch will be powered by MyThum Interactive Inc., North America’s leader in interactive mobile media. www.mythum.com
“Creating exciting new services and delivering choice to our fans is synonymous with the CHUM brand. We’ve got an outstanding track record for staying connected to our viewers and responding with what they want,” said David Kines, Vice President, Music and Youth Specialty Channels, CHUM Television. “Razer and PunchMuch are all about an energised community, and the digital landscape is a great new place to make that happen.”
Effective June 30th, subscribers nationwide will receive Razer and PunchMuch in channel positions formerly occupied by MTV and MTV2 respectively. New subscribers can contact their TV service provider for full details on receiving Razer and PunchMuch as part of a theme package, or individually.