CRTC quiets loud TV commercials
Today, the Canadian Radio-television and Telecommunications Commission (CRTC) announced that new rules requiringÂ Canadian broadcasters and broadcasting distributors to control theÂ loudness of television commercials come into force on September 1, 2012.â€śStarting on September 1, Canadians will be able to enjoy their favouriteÂ television programs without having to adjust the volume during commercialÂ breaks,â€ť said Jean-Pierre Blais, Chairman of the CRTC. â€śWe appreciate theÂ efforts undertaken by the broadcasting industry to conform to the newÂ standard and ensure that programs and commercials are transmitted at aÂ similar volume.â€ť
Broadcasters and television service providers must adhere to an objectiveÂ international standard for measuring and controlling television signals.Â It is important to note, however, that loudness is a perception that isÂ dependent on a number of factors, including the nature and content of theÂ audio material. Â Some frequencies are perceived to be soothing, while
others are more irritating to the human ear. Â As a result, a commercialÂ can be broadcast at a similar volume, or audio level, as the program thatÂ preceded it, but perceived to be of different loudness.The international standard only applies to digital television services andÂ not to analog services. Viewers who are unsure if they subscribe to analogÂ or digital television services should contact their cable company.Â Furthermore, the United States will adopt the same international standardÂ by the end of the year. Â Until then, viewers watching the over-the-airÂ signals of American television stations may be exposed to excessively loudÂ ads.
Viewers who believe that a commercial was broadcast at an excessively loudÂ volume should:
â€˘ First contact the broadcaster or television service provider about theirÂ concerns and attempt to resolve the complaint directly.
â€˘ If the concerns are not addressed to their satisfaction, viewers mayÂ then submit a complaint to the CRTC via its website or by the other meansÂ listed on the website.
The CRTC is an independent public authority that regulates and supervises
broadcasting and telecommunications in Canada.
Video on loud TV commercials Â http://youtu.be/eL9SfcHva0I
Fact sheet on Loud TV commercials
Broadcasting Information Bulletin CRTC 2012-News release, â€śCRTC moves a
step closer to making loud TV ads a thing of the past,â€ť May 8, 2012
Broadcasting Regulatory Policy CRTC 2012-273
News release, â€śCRTC tells broadcasting industry to turn down the volume on
loud television commercials,â€ť September 13, 2011
Broadcasting Regulatory Policy CRTC 2011-584
Status Report on Loudness Control Technology Standardization for