CRTC moves a step closer to making loud TV ads a thing of the past

Posted May 8, 2012

Today, the Canadian Radio-television and Telecommunications Commission (CRTC) published the final regulations requiring Canadian broadcasters and broadcasting distributors to control the loudness of TV commercials by September 1, 2012.

“The rules we published bring us a step closer to our goal of eliminating loud TV ads,” said Leonard Katz, Acting Chairman of the CRTC. “We have every expectation that the industry will take the necessary steps to meet our deadline and provide relief to viewers.”

The regulations require Canadian broadcasters to adhere to the Advanced Television Systems Committee’s (ATSC) standard for measuring and controlling television signals. Adherence to this standard will minimize fluctuations in loudness between programming and commercials. The ATSC is an internationally recognized body that sets technical standards for
digital television.

In December 2011, the CRTC published draft regulations for comment after responding to Canadians’ concern that commercial advertisements were too loud.

Broadcasters are also responsible for maintaining the volume of programs. They must follow these rules and ensure that both programs and ads are transmitted at the same volume by no later than September 1, 2012.

Broadcasting Regulatory Policy CRTC 2012-273
http://www.crtc.gc.ca/eng/archive/2012/2012-273.htm

0 comments

Other articlesgo to homepage

	Rogers Media Receives Final CRTC Approval to Acquire Score Media Rogers Media today received final regulatory approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to acquire Score Media Inc., which has been held in trust since October 19, 2012. With today’s approval, Rogers Media will integrate the operations and financial results of Score Media effective immediately. The acquisition of Score Media includes The Score,

	VMedia to Appear Before the CRTC The VMedia team will be appearing before the CRTC on Friday, April 26, to intervene against applicants for mandatory carriage licences. This form of licence, if awarded, would oblige every Canadian consumer who gets a basic package to receive and pay for a channel with this licence. No choice. VMedia believes no application is of

	CRTC releases 2012 financial results for specialty, pay, pay-per-view and video-on-demand television services Thursday, the Canadian Radio-television and Telecommunications Commission (CRTC) released statistical and financial summaries for Canadian specialty, pay, pay-per-view (PPV) and video-on-demand (VOD) television services. Revenues for these television services have climbed by 35.4% over the past five years to reach nearly $4 billion in 2012. During the past year, a significant portion of these revenues, close

	CRTC releases 2012 financial results for Canadian cable and satellite companies Today, the Canadian Radio-television and Telecommunications Commission (CRTC) released statistical and financial information on Canadian broadcasting distribution companies for the broadcast year ended August 31, 2012. During the past year, cable companies reported a modest growth in revenues and subscribers, while satellite companies recorded a decline in both categories. The combined revenues for these companies

	CBC plans to go more commercial CBC is presenting a plan this morning for the renewal of its broadcasting licences that will make it less of a public service broadcaster, and less distinctive, if approved by the CRTC, according to the watchdog group, Friends of Canadian Broadcasting. “The introduction of unlimited ads on two CBC radio services, Espace musique and Radio