As the GTA dealt with heavy snowfalls last Friday, a record number of viewers turned to CTV Toronto and CP24 for storm coverage. Viewers once again proved that when breaking news happens, they turn to CP24 first. With a total of 3.1 million viewers tuning into CP24 at some point during the day, Friday, Feb. 8 becomes the second most-watched-day ever for the channel*. Additionally, 1.46 million viewers tuned in to some portion of the comprehensive storm coverage during CTV Toronto’s two-and-a-half hours of news coverage on CTV NEWS AT NOON, CTV NEWS AT SIX, and CTV NEWS AT 11:30.** Read More

With just three weeks to go until Ontario’s Provincial Election, CP24 announced today it will host special town hall editions of LeDREW LIVE, unique television events to inform Ontario voters before they head to the ballot box on October 6. Hosted by CP24’s Political Specialist Stephen LeDrew, CP24’s inaugural Provincial Town Hall session airs live from CTV’s street-front studio at 299 Queen Street West, on Thursday, September 15 from 9 – 10 p.m. ET. All party leaders have been invited to participate in CP24’s special town hall editions of LeDREW LIVE.
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CP24 is the most followed newsroom in Canada on Twitter, with an impressive 93,977* followers subscribing to its news feed, @CP24. The Twitter feed features local breaking news, weather, and traffic, along with a focus on what Toronto is talking about. CP24’s daily web polls are integrated into live broadcasts and share tweets live on-air.
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Just in time to get out of the city for the holiday weekend and back to school next week, CP24 is giving users another great way to stay connected by providing unrivaled access to GTA roads. Building on the success of the CP24 News App, The CP24 Traffic App is now available for most common Smartphone platforms and allows users to always be aware of traffic congestion well in advance with hands-free visual and audio feedback. More information about where to download the app and platform compatibility can be found at CP24.ca.
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CP24’s BREAKING NEWS COVERAGE of the lightning storm in Toronto attracted more than 1.7 million unique viewers between the hours of 6 – 11 p.m., 191% higher than the average summer audience. According to BBM Canada Preliminary Overnight Data, CP24 was watched on average by 291,000 viewers during the peak of the storm, between 9:30 – 10 p.m. CP24’s storm coverage made it the most-watched channel – specialty or otherwise – in the Toronto market last thursday, with a total reach of 2.5 million viewers, up 69% compared to the summer average.
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CP24 and CTV Toronto have teamed-up for the third year running as broadcast partners for Pride Week (June 24 July 3) in Toronto. The week culminates with the live broadcast of Pride Toronto 2011, Sunday, July 3 beginning at 2 p.m. on CP24 hosted by CP24 Melissa Grelo and Gurdeep Ahluwalia. Coverage extends online at www.cp24.com/pride2011/, CP24 online destination for coverage of Pride, featuring the latest video, photo galleries, Pride news, and an interactive area where viewers can submit their own Pride story.
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Wendy Freeman, President, CTV News announced today that Joanne MacDonald, Vice-President of News, will permanently assume responsibilities for the operations and strategic vision of Toronto’s source for breaking news in her new additional role as General Manager, CP24.
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CP24 BREAKFAST becomes the first morning news show in Toronto to air seven days per week. Beginning at 7 a.m. Saturdays and Sundays, the new weekend editions give Torontonians the news, weather and traffic info they need to kick-start their weekends.
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On Saturday, CP24’s exclusive live coverage of the Scotiabank Caribana 2010 Parade rivaled the estimated number of parade spectators, attracting an astonishing 1.123 million viewers to the coverage of the parade, close to a 200% increase over its 2009 viewership. Live parade coverage began at 2 p.m. with 503,000 viewers watching all or some part of the parade live on CP24. CP24 is in the second year of a three-year exclusive broadcast media partnership with Scotiabank Caribana.
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CP24’s YOUR VOTE: THE RACE FOR MAYOR is back with the third, two-hour mayoral debate on Tuesday, July 20, 2010 staring at 8 p.m. With Giorgio Mammoliti out of the race, five candidates will join Moderator Stephen LeDrew in CP24’s street-front studio at – 299 Queen Street West. Rob Ford, Joe Pantalone, Rocco Rossi, George Smitherman and Sarah Thomson. Torontonians are invited to participate via email, phone, Twitter, text, Facebook, and in person: details can be found at www.cp24.com/election2010.
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