Aye! Outlander’s April 5 mid-season premiere on Showcase took ratings to the Highlands drawing in 859,800 (2+)* confirmed viewers. Following a series hiatus, aptly deemed “Droughtlander”, the highly anticipated season opener “The Reckoning,” takes top spot as the #1 Season Premiere of the year across all Specialty channels (A25-54, W25-54, A18-49, W18-49)**.
ADDITIONAL CONFIRMED DATA HIGHLIGHTS
Outlander Mid-Season Premiere on Sunday, April 5
- Scored huge in the coveted A25-54 demo with 471,700 viewers*.
- Outlander’s mid-season premiere was the #1 Program of the day and night across all of Canadian Specialty against multiple key demos (2+, A25-54, W25-54, A18-49, W18-49)***.
- Outlander is the #1 Specialty program amongst Women this year (W25-54)****.
- Compared to its series premiere on Showcase in August 2014, Outlander’s mid-season premiere saw significant audience growth in key demos including a 43% lift in A25-54, 33% in F25-54, 62% in M25-54, and 42% in A18-49*****.
This Sunday, April 26 at 10pm ET, Outlander hits the halfway point with just four episodes left until the season one finale. In the episode entitled “Lallybroch”, Sam and Claire are reunited and embark on a new journey to Lallybroch – Jamie’s family home. Reality quickly sets in and old wounds are reopened between Jamie and his sister, Jenny. Showcase presents Outlander’s season one finale on Sunday, May 31 at 10pm ET. The first half of Outlander, season one is available for catch-up viewing exclusively on shomi.
Headline Source: Numeris PPM Data Total Canada AMA 1+ airings 3/30/15-4/19/15 confirmed to 4/12/15 Ind2+, A2554, F2554, A1849, F1849, M1849
*Numeris PPM Data Total Canada Outlander 10pm + 1a CUME AMA 4/5/15-4/6/15
**Numeris PPM Data Total Canada AMA 1/5/15 – 4/5/15 confirmed 1+ Airings
*** Numeris PPM Data Total Canada AMA 4/5/15 confirmed 1+ Airings
****Numeris PPM Data, Total Canada, F18-49, F25-54, SP15 STD (Jan 5 – Apr 19/15) – confirmed to Apr 12, 3+ Airings
*****Numeris PPM Data Total Canada AMA 4/15/15 confirmed vs. 8/24/14 confirmed