Blue Ant Media announces the rebrand of its premium nature and wildlife channel Oasis to Love Nature. The refreshed network arrives during a national free preview to over 6 million homes and continues to deliver on its promise of showcasing the animals, landscapes and wonders of our world in a commercial free, family friendly format.
The rebrand is tied to Blue Ant Media’s recently announced commitment to producing 200 hours of 4K nature and wildlife content annually. The new roster of original programming is being developed through a combination of in-house production and partnerships with key global content creators. This development will bolster Love Nature’s extensive library of premium and exclusive content in Canada, and is being distributed globally through Blue Ant International.
“The refreshed look and new name more clearly showcases the channel’s stunning offering and celebratory attitude,” said Jamie Schouela, EVP,Marketing and Communications, Blue Ant Media. “Love Nature will build on our ongoing commitment to connect our audience with the most beautiful nature and wildlife content in the highest possible quality.”
The campaign surrounding the rebrand will include promotion across all of Blue Ant Media’s networks, both on-air and online. Love Nature will receive support through promos on US specialty services across a number of cable and satellite providers, paid and organic posts on Facebook and Twitter. In addition a unique initiative through video syndication platform Be On by AOLwill seed clips from the network in relevant editorial content.
Love Nature is a commercial free Blue Ant Media network committed to connecting viewers with the endless beauty of the natural world. Family friendly and broadcast in the highest quality, the animals, landscapes and wonders of our world are showcased through the finest Canadian and international programming available. To learn more, visit LoveNature.com