HGTV Canada kicked-off 2010 with a bang, achieving a record daily audience of 78,000 on Sunday, January 3 in the highly coveted A25-54 demographic.
Sunday’s record-breaking day featured a Holmes Inspection marathon from 11am ET to 6pm ET with an encore presentation from 6pm ET to 12am ET. This surpasses HGTV’s previous highest daily audience of 70,700 among A25-54 achieved on August 24, 2008. Holmes Inspection, which launched in fall 2009, helps homeowners who have been victims of home inspections gone wrong, and features Mike Holmes, the well-known host of Holmes on Homes.
Holmes Inspection airs Thursdays at 8pm ET/PT.
Source: BBM Canada PPM (Aug 31/09 onward)
BBM-NMR Meter data (prior to Aug 31/09)