WFN-Allcoast Announce Marketing Partnership

Posted March 9, 2009

WFN: World Fishing Network, North America’s only 24-hour fishing lifestyle network and Allcoast Media, LLC, operators of The Allcoast Fishing Network today announced a marketing partnership whereby the two media properties will promote each others content to their audiences of dedicated sportsmen.

“Both WFN and the Allcoast Fishing Network are powerful media platforms allowing anglers to share experiences and learn about fishing,” said Christopher Doyle, VP Marketing for WFN. “We hope that by bringing our passionate viewers together with Allcoast’s engaged members we can amplify everyone’s voice and enhance the sport for everyone.”

The year-long partnership includes a wide range of marketing programs including: Cross content sharing online including video and blogs; Allcoast editors appearing on WFN’s Reel Road Trip to provide expert insight in local fishing destinations; Allcoast website spots airing on WFN; a weekly blog on WFN.TV from an Allcoast editor; and two joint consumer promotions.

“Anglers deserve 24 hour fishing media,” said George Scocca, Allcoast Media Publisher. “This partnership showcases two forward-thinking companies committed to giving anglers what they deserve.”

The Allcoast Fishing Network includes four of the industry’s most popular regional saltwater fishing websites: 2CoolFishing.com; Noreast.com; Stripers247.com; and Allcoast.com. The 107,000 registered users is one of the largest targeted audiences of saltwater fishing enthusiasts in the four most popular saltwater fishing destinations in America including the Northeast, Texas, the Gulf States and the West Coast. Allcoast Media also publishes Nor’east Saltwater, a saltwater fishing magazine distributed in tackle shops throughout the northeast.

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