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SportsNet Connected promises fresh new approach to covering sports highlights and news

Posted January 4, 2007
sportsnet

The highly anticipated debut of Sportsnet Connected arrives Monday, January 8 at 6:00 p.m. (ET) on Sportsnet Ontario. The show also debuts Monday on Sportsnet West at 6:30 p.m. (MT); Sportsnet Pacific at 6:30 p.m. (PT) and on Sportsnet East at 10:30 p.m. (ET).

“Sportsnet Connected aims to be the most entertaining, informative and fast-paced sports highlights and information show in Canada,” said Dave Akande, Vice President, Content, Rogers Sportsnet. “This will all be accomplished by not only preserving our commitment to home team coverage but building upon it.”

The new name is just the beginning. Sportsnet Connected also features a new set, graphics, music and show segments. Even the on-air personalities will be sporting a new look. More casual but still professional garb replaces the traditional conservative news anchor attire.

Set changes are integral to the fast-paced entertaining format of Sportsnet Connected. As Akande points out “Sportsnet Connected is not a news offering. Sportsnet is in the entertainment business and we will strive to entertain our viewers in every aspect of the show.”

Highlighting a host of set changes is the incorporation into the show of a 103-inch Panasonic plasma monitor, the largest of its kind in the world. The 103-inch panel is equivalent in size to four 50-inch Panasonic plasma displays

For all the scores, highlights, breaking news and inside stories tune in to Sportsnet Connected beginning January 8 and log on to sportsnet.ca. “Your home team. First.”


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