Space Over the Moon About Audience Growth in 2013
Since its re-launch in March 2013, Space has been enjoying a meteoric rise in viewers and rankings, data from BBM Canada confirms. In just nine months, Space has jumped five spots to rank #6 on the list of Top 10 Canadian entertainment specialty channels. Among A25-54 it climbed five spots to the #4 position, jumped four spots to #7 with W18-49, and gained five spots to #10 with T12-17. Overall, since March 2013, Space has experienced a 19% growth in total viewers, a 36% growth among F18-34, and a whopping 45% growth among T12-17.*
A big part of Spaceâ€™s success in 2013 can be attributed to its signature series including the globally-acclaimed Space original series ORPHAN BLACK, the iconic DOCTOR WHO, and fan favourite FACE OFF.
Synching up with Spaceâ€™s rebrand in March 2013, was the hotly anticipated premiere of Spaceâ€™s original thriller, ORPHAN BLACK. The Season 1 premiere was the #4 series debut of all time on Space, and throughout its run was the most-watched Space original series in history, making Space the #1 specialty network in its time slot (Saturdays at 9 â€“ 10 p.m. ET) among W25-54 and A18-34.** ORPHAN BLACK returns to Space with Season 2, April 19 at 9 p.m. ET.
March 2013 also saw the return of one Spaceâ€™s marquee series DOCTOR WHO to its Saturday night time slot (8-9 p.m. ET), making the second half of Season 7 the most-watched program in Space history, and Space the #1 specialty network across all key demos in its timeslot.**
Fan favourite FACE OFF experienced a stellar fifth season being the most-watched season in seriesâ€™ history. Throughout its run, Space was the #1 Canadian specialty network in its timeslot (Tuesdays at 9 â€“ 10 p.m. ET) for W25-54, A/W18-49, A/W18-34, and A18-24.
While 2013 was an exciting year for Space, 2014 promises to continue the trend. Spaceâ€™s newest original series BITTEN, airing Saturdays at 9 p.m. ET, launched with a bang premiering to 414,000 viewers on Jan. 11, making it the #1 Space original series debut for A18-49, and the #1 entertainment specialty program of the day among total viewers.***
*Source: BBM Canada, M-Su 2a-2a, March-December: 2013 (3/4/13-12/31/13) vs. 2012 (3/5/12-12/31/12)
**Source: BBM Canada, DOCTOR WHO S7B (3/30/13-5/18/13), ORPHAN BLACK (3/30/13-6/1/13), FACE OFF S5 (8/13/13-11/5/13), Merlin S5 (1/5/13-3/23/13)
*** Source BBM Canada, Ranking among Canadian networks