Oprah and Lance Armstrong: The Worldwide Exclusive Delivers Broadcast and Social Media Results for OWN Canada

Posted January 23, 2013

Oprah Winfrey’s exclusive interview with Lance Armstrong, Oprah and Lance Armstrong: The Worldwide Exclusive on OWN: Oprah Winfrey Network (Canada), continued to be a ratings leader for Canadian English Specialty Networks on Friday, January 18, with Part 2 of the special episode of Oprah’s Next Chapter, drawing an average minute audience of 411,000 (2+) at 9 p.m. ET. On Thursday, January 17, Part 1 of the special was also the highest-rated show for the day across all Canadian English Specialty Networks for Adults and Women 25-54 with an average minute audience of 715,000 (2+), making it the highest rated telecast in OWN (Canada)’s history for all key demos. Additionally, 800,000 unique viewers tuned in to watch the LIVE interview stream online worldwide.

Oprah and Lance Armstrong: The Worldwide Exclusive also saw success in terms of social media conversations in Canada. Throughout the week of January 14, the special received over 25,000 Canadian mentions referencing “Oprah” and the “Lance Armstrong” interview on Twitter, delivering over 48,000,000 earned impressions. The vast majority of discussion took place during the live broadcast Thursday and Friday, demonstrating a high level of audience engagement throughout the exclusive event. Trending topics in Canada for Thursday and Friday included “Oprah”, “Lance Armstrong”, “OWN” and the official event hashtag ‘#OWNTV”.

OWN (Canada) continued its momentum on Sunday night with the broadcast of Oprah’s Next Chapter featuring Drew Barrymore, winning the night across all Canadian English Specialty Networks for Women 25-54 on Sunday, January 20.

Ratings Source: BBM Canada TV Meter, 01/17/2013-01/19/2013 Overnight Data, Canadian English Specialty, Total Canada, Ranker based on Average Minute Audience, Total Audience based on V2+ Cume Reach (1 min qualifier), BBM Canada TV Meter, 01/17/2013-01/20/2013 Overnight Data, Canadian English Specialty, Total Canada, Rankers based on Average Minute Audience, Total Audience based on V2+ Cume Reach (1 min qualifier)

Social Media Source: Sysomos Heartbeat, Sysomos is a subsidiary of Marketwire Inc.

0 comments

Other articlesgo to homepage

	New OWN Original Series Golden Sisters Premieres Monday, June 17 on OWN Canada The new series, Golden Sisters, follows the outrageous, real-life adventures of Mary, Josie and Teresa, three golden-aged sisters who shot to fame after a web video of the trio viewing the Kardashian sex tape went viral. Golden Sisters premieres with two all-new episodes airing back-to-backMonday, June 17 from 8-9 p.m. ET, and will air back-to-back episodes Mondays at 8 p.m. ET on OWN: Oprah Winfrey Network

	SNEAK PEEK: Oprah’s Next Chapter to Air Expanded 90-Minute Interview Featuring Jason Collins This Sunday, May 5 Oprah Winfrey will speak with NBA player Jason Collins, his twin brother Jarron and family for their first interview together on the heels of Collins’ public announcement as the first openly gay active pro athlete in a major American sport. The expanded episode of Oprah’s Next Chapter airs thisSunday, May 5 from 7:30-9 p.m. ET on OWN: Oprah Winfrey Network (Canada). First

	Oprah Winfrey Speaks with First Openly Gay NBA Player Jason Collins, His Twin Brother Jarron and Their Parents in First Interview Together Oprah Winfrey will speak with NBA player Jason Collins, his twin brother Jarron and family for their first interview together on the heels of Collins’ public announcement as the first openly gay active pro athlete in a major American sport. The special episode of Oprah’s Next Chapter will air this Sunday, May 5 from 8-9 p.m. ET on OWN: Oprah Winfrey Network (Canada). Collins

	SNEAK PEEK: Oprah’s Lifeclass Features All-New Episodes with Dr. Phil McGraw and Iyanla Vanzant Sundays Beginning April 28 on OWN Canada OWN: Oprah Winfrey Network (Canada) will feature four consecutive weeks of all-new episodes of Oprah’s Lifeclass featuring Oprah Winfrey as she teams with two of her all-time favorite experts Dr. Phil McGraw and inspirational life coach Iyanla Vanzantbeginning Sunday, April 28 (9-10 p.m. ET). Tune in Sunday, April 28, at 9/8c and tweet along with @Oprah using #Lifeclass. Sunday, April 28 (9-10 p.m. ET) How to

	Oprah’s Next Chapter Features Facebook Coo Sheryl Sandberg and U.S. Supreme Court Justice Sonia Sotomayor Oprah Winfrey speaks one-on-one with two of the country’s most powerful women, Sheryl Sandberg, chief operating officer of Facebook, and U.S. Supreme Court Justice Sonia Sotomayor, on an all new episode of Oprah’s Next Chapter, airing Sunday, March 24 at 9 p.m. ET on OWN: Oprah Winfrey Network (Canada). Winfrey travels to Silicon Valley for an in-depth interview with Sandberg, who has ignited a firestorm