MuchMusic’s digital stations are going to allow viewers to rock and roll all night and party everyday. Beginning August 31, subscribers get non-stop music videos when MuchVibe, MuchLOUD, MuchMoreRetro, and PunchMuch go commercial-free. All four channels are available across Canada via digital cable and satellite subscription service.
“MuchMusic created the music video niche on TV and these digital channels let us super-serve our audience by giving them more of their favorite videos than ever,” said Brad Schwartz, Senior Vice President and General Manager, Much MTV Group, CTV Inc. “Commercial-free stations mean subscribers across the country get an uninterrupted fix of their favorite music videos all the time.”
More than just a place to catch music videos, these channels keep viewers updated on and connected to their favorite music genres with in depth interviews, weekly specials and exclusive concerts from some of the biggest names in music.
Always pumpin’ out the best beats from the streets, since 2001 MuchVibe has offered groovers and shakers across Canada more – more hip hop, more rap, more R&B, more reggae, and more soul. A hype mix of the old school, true school and the new school in contemporary urban music, MuchVibe gets ill with videos, exclusive artist interviews, specials, classic archival material, and up-to-the-minute concert info from such artists as Kanye West, 50 Cent, Beyonce, Eminem, Belly, and more. For more information, visit muchvibe.ca.
MuchLOUD has kept heads banging since 2001 when metal maniacs across Canada demanded more alternative, metal, and punk in their musical diet. Heavy, hard, and always cranked to 11, MuchLOUD rips it up with videos, exclusive artist interviews, specials, classic archival material, and up-to-the-minute concert info from such artists as KORN, Tool, The White Stripes, Linkin Park, Nickelback, Metallica, and many more. MuchMusic’s edgier fare The Wedge, The Punk Show, and of course Loud also finds a home on MuchLOUD. For more information, visit muchloud.com.
Dedicated to the music videos of the ’80s and ’90s, MuchMoreRetro launched in 2003 for those who grew up watching their music on television. From archival favourites to unforgettable big-budget extravaganzas, MuchMoreRetro is Canada’s source for 24/7 classic videoflow. Designed to silence the critics who complain that they can’t find their favourite Gowan videos anymore, MuchMoreRetro has a very simple and totally awesome programming strategy: uh, like, video flow from artists like The Police, Madonna, Bon Jovi, Corey Hart, Prince, Duran Duran, Rush, Alanis Morisette, and more. Visit muchmoreretro.com for more information.
PunchMuch put music fans across Canada on the button in 2005 and ever since they have had total programming control. It’s a non-stop party and viewers are the VJs. The first and only viewer programmed station in Canada, PunchMuch’s evolution now means that viewers can chat live and vote for or against upcoming songs – all via cell phone. Check out punchmuch.com for more information.