MuchMusic continues to be home to the ultimate and most sought after fan events as MuchMusic and Rogers Communications join forces to deliver ROGERS PRESENTS: LIVE IN THE LOT WITH COLDPLAY. On Wednesday, Sept. 21, lucky ticket winners gather in the Lot at Much HQ in downtown Toronto for an exclusive, one-hour concert experience with international band Coldplay, playing material from their highly-anticipated new album Mylo Xyloto for the first time ever in Canada. Those who can’t make it to the Lot can experience this rare spectacle live at 9 p.m. ET on Much and live streamed onmuchmusic.com.

Starting Monday, Sept. 12, 2011 at 11 a.m. ET, fans who are Rogers wireless customers can enter at muchmusic.com/coldplay to score tickets to the show. One lucky fan will win a trip to Toronto for them and five of their BFFs (prize includes airfare, accommodations, tickets to the show, and spending money). Rogers customers can also win tickets by being one of the first 400 fans to log onto muchmusic.com, grabbing the special PIN code for Coldplay and entering it into the Rogers wireless Box office urmusic.ca. No purchase necessary. Contest closes on Tuesday, Sept. 13, 2011 at 10:59:59 AM ET. Complete contest rules and regulations available at http://www.muchmusic.com/coldplay.

Much’s flagship daily show NEW.MUSIC.LIVE. also hosts a giveaway for Coldplay tickets on Wed. Sept. 14, beginning at 5 p.m. ET.

Coldplay – comprised of Guy Berryman, Jonny Buckland, Will Champion and Chris Martin – rose to international stardom with their acclaimed debut album Parachutes and followed this up with three #1 albums in Canada: A Rush Of Blood To The Head, X&Y and Viva La Vida. Their new album Mylo Xyloto is set to be released worldwide on October 24, 2011. The band have won a number of accolades over the years including seven Grammy Awards, six Brit Awards, four MTV VMAs and two JUNO Awards. As one of the world’s best-selling music artists Coldplay have sold over 50 million records worldwide.

ROGERS PRESENTS: LIVE IN THE LOT WITH COLDPLAY is available online at muchmusic.com/coldplay, and shortly thereafter on Rogers On Demand (Rogers Digital Cable Channel 100). Viewers can catch all the action again when the special repeats on Much: Thurs, Sept 22 at 1 a.m. ET, Thurs. Sept. 22 at 8 a.m. ET & 4 p.m. ET, Fri. Sept. 23 at 7 p.m. ET, and Sat. Sept. 24 at 11 p.m. ET.

To get more access to their favourite artists, Rogers wireless customers have exclusive access to hundreds of shows nationwide with no service charges through the Wireless Box Office. Visit urMusic.ca/tickets for details.

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