Last night, the season premiere of Discovery Channel’s CANADA’S WORST DRIVER 5 hit the gas and smashed previous audience records, drawing 730,000 P2+ viewers* – the highest recorded audience for the channel… ever!
Episode 1 of Season 5, titled “Basic Training,” was the #1 show of the day across key demos – P2+, A25-54 and A18-49 – across all U.S. and Canadian English Specialty Channels*. As the highest recorded P2+ audience in Discovery Channel’s history, it outpaced the premieres of the first four seasons, and last night’s season premiere episode accelerated past Global Television’s HEROES and THE NATIONAL on CBC in the key demos (P2+, A25-54, A18-49)*.
“Even Hollywood couldn’t dream up this season’s cast of characters. But this is the real deal and must-watch television,” said Paul Lewis, President and General Manager, Discovery Channel. “It’s the reason why audiences for the show – and the network – continue to grow and turn to us for the best factual programming in the country.”
Yesterday’s season launch coincides with the new Ontario Ministry of Transportation law banning the use of hand-held electronic devices while driving going into effect. Research demonstrates a correlation between the use of such hand-held devices (dialing, texting or emailing) and a dramatically increased risk of being involved in a crash or a heart-pounding near-miss. A similar ban is already in place in Newfoundland and Labrador, Quebec and Nova Scotia; while Manitoba and Saskatchewan are considering similar measures to decrease driver distraction.
But distracted driving is just the tip of the iceberg when it comes to CANADA’S WORST DRIVER 5’s problem drivers. Featuring a punk rocker and a Roman Catholic priest among this season’s participants, the hit series features dangerous drivers on the road to rehabilitation. Eight disastrous drivers from across the country – each nominated by a friend, family member or colleague – are put through their paces in a controlled driving environment and evaluated by a panel of driving experts. Can their bad behind-the-wheel behaviours be curbed with expert coaching and a little cajoling? Watch as week by week, one driver will earn the right to return to the open highway, until there is only one unlucky driver left at the side of the road, owning the dubious title of Canada’s Worst Driver.
CANADA’S WORST DRIVER continues Mondays at 10 p.m. ET/PT. Catch an encore presentation of the record-setting Episode 1 “Basic Training” on Friday, Oct. 30 at 8 p.m. ET/10 p.m. PT and Saturday, Oct. 31 at 9 p.m. ET/PT.
For even more of the CANADA’S WORST DRIVER 5 experience, visit Worstdriver.ca for exclusive interactive content, bonus material and full episodes.