On Saturday, CP24’s exclusive live coverage of the Scotiabank Caribana 2010 Parade rivaled the estimated number of parade spectators, attracting an astonishing 1.123 million viewers to the coverage of the parade, close to a 200% increase over its 2009 viewership. Live parade coverage began at 2 p.m. with 503,000 viewers watching all or some part of the parade live on CP24. CP24 is in the second year of a three-year exclusive broadcast media partnership with Scotiabank Caribana.
“CP24 is proud to serve as the ‘eyes and ears’ of Toronto, and our coverage of Scotiabank Caribana 2010 is reflective of the cultural richness of our great city,” said Bob McLaughlin, Vice President and General Manager, CP24. “No matter what is happening in Toronto, CP24 is always with viewers, and we are delighted that the viewers are also with us.”