CP24 and CTV Toronto have teamed-up for the third year running as broadcast partners for Pride Week (June 24 July 3) in Toronto. The week culminates with the live broadcast of Pride Toronto 2011, Sunday, July 3 beginning at 2 p.m. on CP24 hosted by CP24 Melissa Grelo and Gurdeep Ahluwalia. Coverage extends online at www.cp24.com/pride2011/, CP24 online destination for coverage of Pride, featuring the latest video, photo galleries, Pride news, and an interactive area where viewers can submit their own Pride story.

CP24 will air an encore presentation of the parade at 8 p.m. on Sunday July 3, 2011 and 12 a.m. Monday July 4, 2011. Click here for complete details of Pride events.

“CP24 is committed to telling the story of Pride online and through our broadcasts to help promote the diversity in our city,” said Joanne MacDonald, Vice-President and General Manager, CP24. “Viewers response to our live coverage of the parade on-air and online continues to grow year-over-year and we are proud to be the official broadcaster of Pride.”

“CTV Toronto celebrates the spirit of Pride all-week long with special reports on our newscasts,” said Paul Rogers, Senior Vice-President, CTV Toronto. “This year Pride theme is Dream Big, and we are pleased to show our viewers highlights of the biggest, best Pride festival yet.”

Both CP24 and CTV Toronto kicked-off coverage of Pride Toronto 2011 on Thursday, June 23 from the official Launch party at the Phoenix Concert Theatre. Other coverage highlights will include; the flag raising ceremony at City Hall, the Transgender march, Family Pride, Dyke March and all the news as Toronto celebrates the courage, diversity and love of Toronto’s LGBTTIQQ2SA communities.

Over the past two years viewers have flocked to CP24 live coverage of the Pride parade. CP24 coverage of Pride Toronto 2010 topped Pride 2009 ratings with an impressive unduplicated Total Reach of 1,236,000 total viewers, 48% more than the previous year*.