E1 Entertainment, Amaze Film + Television and Big Motion Pictures in association with Astral Media’s The Movie Network and Corus Entertainment’s Movie Central announced today that principal photography is underway on the Canadian original television series Call Me Fitz (working title). The series stars actor/director Jason Priestley (The Day of the Triffids, My Name is Earl, Beverly Hills 90210) as the charismatic used car salesman known as Fitz. Created and written by producer/writer Sheri Elwood (Defying Gravity), the 13‐part, half‐hour comedy series is filming an hour outside of Halifax, Nova Scotia in the Annapolis Valley region until mid‐January. The series is scheduled to air on The Movie Network (Eastern Canada) and Movie Central (Western Canada) in 2010.

In Call Me Fitz, Jason Priestley stars as Richard “Fitz” Fitzpatrick, a balls‐out, used car dealer who pushes the boundaries of acceptable behaviour just a few steps too far. After Fitz botches a test drive and puts his latest customer in a coma, he finds himself face‐to‐face with a new salesman on the lot: Larry, a do‐gooder with a heart of gold. If Fitz is a man who lives for the moment, Larry’s his foil, ready to pick up (and re‐furbish) the wreckage Fitz leaves behind. If the “Odd Couple” had substance abuse problems and sold cars, this would be that show.

Larry is played by Ernie Grunwald (King of the Hill, My Name is Earl) who becomes the moral anchor of the Fitzpatrick family. Series’ regulars include Peter MacNeill (Copper, Mayerthorpe), Tracy Dawson (The Gavin Crawford Show), Kathleen Munroe (Durham County), Donavon Stinson (Reaper), Brooke Nevin (I’ll Always Know What You Did Last Summer), and Gillian Ferrier (Ice Castles). Guest stars, Rachel Blanchard (Flight of the Conchords) and Joanna Cassidy (Six Feet Under) are featured in recurring roles.

Writer, Creator and Executive Producer Sheri Elwood, is joined by Executive Producers Teza Lawrence and Michael Souther, both with Amaze Film + Television (Finn on the Fly, Saint Ralph) and David MacLeod of Big Motion Pictures (October 1970, SeaWolf). Ari Posner (Mental) is Co‐ Executive Producer. Scott Smith (Rollercoaster, Falling Angels) and James Genn (Robson Arms), direct. Laszlo Barna is the President of E1 Television. Suzanne Berger and Tashi Bieler are the Vice Presidents of Production for E1 Entertainment. Larry Gilbert is Vice President of Current Programming for E1 Entertainment.

Production thanks the Bell Broadcast and New Media Fund Board who has approved financial participation in the development of the proposed project: Call Me Fitz Online.