The flurry of the glamorous and exciting red carpet awards season is finally back, and Global kicked it all off with the 39th Annual People’s Choice last night.
Hollywood’s A-listers including the likes of LL Cool J, Lea Michele, Chris Colfer, Sandra Bullock and Taylor Swift showed devoted fans their appreciation, and it proved a winning combination as Global took top spot Wednesday night with over 1.7 million viewers (2+, national); 776,000 (Adults 18-49, national).
The awards broadcast grew nationally year-over-year by 6% (2+), and dominated social media with the stars trending during their respective appearances resulting in over 5.37 millioncomments according to Trendrr.TV.
Fans have a lot more to look forward to in the coming weeks on Global with the 19th Annual Screen Actors Guild Awards on Sunday, January 27 – 8pm ET/PT fêting celebrities such as Daniel Day Lewis, Bradley Cooper, Jessica Chastain and Jennifer Lawrence. Then it’s the55th Annual GRAMMY Awards with the incomparable LL Cool J returning as host for music’s biggest night of the year on Sunday, February 10 – 8pm ET/PT.
Source: BBM Canada PPM Overnight Data – January 11, 2011 / January 9, 2012