Canadian Broadcasters Unite and STAND UP TO CANCER by Donating 1-Hour of Primetime Television, Sept. 7 on CHCH, Citytv, CTV and Global Reviewed by Momizat on .  On September 7th, 2012, Canadian broadcasters join forces and unite as one to donate airtime for the live fundraising special STAND UP TO CANCER(SU2C), a progr  On September 7th, 2012, Canadian broadcasters join forces and unite as one to donate airtime for the live fundraising special STAND UP TO CANCER(SU2C), a progr Rating:
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Canadian Broadcasters Unite and STAND UP TO CANCER by Donating 1-Hour of Primetime Television, Sept. 7 on CHCH, Citytv, CTV and Global

Canadian Broadcasters Unite and STAND UP TO CANCER by Donating 1-Hour of Primetime Television, Sept. 7 on CHCH, Citytv, CTV and Global

 On September 7th, 2012, Canadian broadcasters join forces and unite as one to donate airtime for the live fundraising special STAND UP TO CANCER(SU2C), a program of the Entertainment Industry Foundation (EIF). Building on two historic fundraising telecasts in 2008 and 2010, STAND UP TO CANCER returns to primetime television for a one-hour, commercial-free broadcast on CHCH, Citytv, CTV and Global simultaneously on Friday, Sept. 7 at 8 p.m. ET/PT (check local listings). Executive producers Gwyneth Paltrow and Joel Gallen of Tenth Planet Productions will join the STAND UP TO CANCER production team to deliver a one-of-a-kind show featuring performances from top recording artists, and celebrities from film, television and sports, engaging viewers with powerful stories and a moving call-to-action.

Stand Up To Cancer“This broadcast has become a global call-to-action for all those touched by cancer,” Paltrow said. “Like so many people, I know what it’s like to lose a family member to this disease, and I’m honoured to stand up in my father’s memory.”

This star-studded appeal will continue to build public support for groundbreaking translational research accelerating the delivery of new therapies to patients, getting them from the “bench to the bedside” as quickly as possible.¬†STAND UP TO CANCER¬†brings together scientists from all different disciplines across the various institutions to collaborate on this important cause.

Taylor Swift,¬†Coldplay, Alicia Keys¬†and¬†Tim McGraw¬†will deliver show-stopping performances in 2012′s¬†STAND UP TO CANCER¬†broadcast.

Other talent participating in this year’s broadcast include: Gwyneth Paltrow,¬†Julia Roberts,¬†Matt Damon,¬†Michael Douglas,¬†Jessica Biel, Samuel L.¬†Jackson,¬†Jeremy Renner, Seth Rogen,Emma Stone,¬†SU2C¬†Co-Founder Katie Couric,¬†Simon Baker, Jordana Brewster, Diem Brown,¬†Dana Delany,¬†Chelsea Handler, Marg Helgenberger, Minka Kelly,¬†Joe Manganiello,¬†Jillian Michaels, Masi Oka,¬†Ana Maria Polo, and¬†Alison Sweeney.

CHCH, Citytv, CTV and Global are donating one hour of simultaneous commercial-free primetime television for the nationally televised fundraising special on Sept. 7, to be broadcast live from the Shrine Auditorium in Los Angeles. U.S. networks ABC, CBS, FOX and NBC, along with BIO, E!, ENCORE, HBO, HBO Latino, ION Television, LMN (Lifetime Movie Network), Logo, MLB Network, mun2, Palladia, SHOWTIME, Smithsonian Channel, STARZ, STYLE, TBS and VH1, have also committed to carry the STAND UP TO CANCER telecast. The program will include a celebrity phone/multi-media bank that will allow viewers to interact with participating talent through a toll-free telephone number (Dial 888-90-STAND (888-907-8263) to donate using a credit card) and make online donations at www.standup2cancer.org. One hundred per cent of all public donations will go directly to cancer research.

An estimated two out of five Canadians are expected to develop cancer during their lifetimes, and almost eight million people worldwide die from cancer each year.

Gallen previously produced three extremely successful televised fundraising specials: AMERICA: A TRIBUTE TO HEROES (after 9/11), SHELTER FROM THE STORM: A CONCERT FOR THE GULF COAST, and HOPE FOR HAITI NOW.  Music was a key element of each. He also produced and directed the 25th ANNIVERSARY ROCK AND ROLL HALL OF FAME CONCERT.

“Music and its ability to heal, unite and motivate will play a central role in this year’s show, as will the stories of people affected by cancer and how¬†SU2C¬†is changing their lives,” Gallen said. “It’s an honour to build on the terrific legacy Laura Ziskin established with the previous two broadcasts.”

The legendary film producer Laura Ziskin, who was a member of the SU2C Executive Leadership Council, executive produced the first two telecasts. Ziskin lived with breast cancer for seven years before it took her life in June of 2011.

STAND UP TO CANCER¬†demonstrates the power of the entertainment community to help unite the public in support of a crucial cause that affects us all,” said¬†SU2C¬†Executive Leadership Council Member¬†Sherry Lansing, who also established the¬†Sherry Lansing¬†Foundation and is Board Chair of the Entertainment Industry Foundation. “We’re very grateful to Gwyneth and Joel for leading the charge this year, and continuing to foster this important movement.”

SU2C¬†was founded on the belief that this is a pivotal juncture with the potential for transformative progress in cancer research because of two trends: breakthroughs made in our understanding of the basic science of cancer, and technological advances that enable us to translate them into new treatments. Today’s cancer researchers need additional funding to fulfill the promise of life-saving discoveries, and¬†STAND UP TO CANCER¬†engages the public to support their work.

“We set out to convince the public that this is a moment of great promise in cancer research, and that each and every person can play a role in helping the scientists who are working so hard to end this terrible disease,” said¬†STAND UP TO CANCER¬†Executive Leadership Council Member Katie Couric.¬†“Only four years into our work, we are delighted with the results. Our¬†SU2C¬†Dream Teams of scientists have made important strides, all for the benefit of patients, and we are excited to share that progress through the show.”

Past participants in the SU2C broadcasts include: Jennifer Aniston, Christina Applegate, Billie Joe Armstrong of Green Day, Lance Armstrong, Halle Berry, Beyoncé, Jack Black, Mary J. Blige, Josh Brolin, George Clooney, Katie Couric, Sheryl Crow, Ellen DeGeneres, Michael Douglas, Kirsten Dunst, Melissa Etheridge, Jimmy Fallon, Fergie, Jennifer Garner, Charlie Gibson, Salma Hayek, Ken Jeong, Scarlett Johansson, Jaime King, Lady Antebellum, Jay Leno, Laura Linney, Tobey Maguire, Martina McBride, Gwyneth Paltrow, Jim Parsons, Keanu Reeves, Rihanna, Robin Roberts, Seth Rogen, Adam Sandler, Diane Sawyer, Ryan Seacrest, Will Smith, Eric Stonestreet, Meryl Streep, James Taylor, Carrie Underwood, Sofia Vergara, Denzel Washington, Forest Whitaker, Brian Williams, Reese Witherspoon, Stevie Wonder, Renée Zellweger, the late Patrick Swayze and others.

The first two¬†SU2C¬†telecasts took place on¬†September 5, 2008¬†and¬†September 10, 2010, and have been viewed in more than 190 countries. The 2010¬†STAND UP TO CANCER¬†show generated over¬†$80 million¬†in pledges to support research, including over¬†$2 million dollars¬†from¬†Canada¬†during the¬†SU2C¬†telethon. To date, more than¬†$180 million¬†has been pledged for¬†SU2C‘s innovative cancer research. Since 2008,¬†SU2C¬†has made grants to seven multi-disciplinary “Dream Teams” of researchers as well as to 26 young innovative scientists who are undertaking high-risk, potentially high-reward projects to end the reign of cancer as a leading cause of death in the world today.¬† Eighty-five institutions are currently involved.

The American Association for Cancer Research (AACR), the world’s largest professional organization dedicated to advancing cancer research and its mission to prevent and cure cancer, is the scientific partner of¬†STAND UP TO CANCER. The AACR is responsible for the scientific review, grants administration, and scientific oversight of¬†SU2C¬†research projects in conjunction with theSU2C¬†Scientific Advisory Committee, led by Nobel Laureate Phillip A. Sharp, Ph.D., institute professor at the David H. Koch Institute for Integrative Cancer Research at the Massachusetts Institute of Technology. The¬†SU2C¬†funding model has fostered collaboration and innovation, and the unprecedented sharing of ideas and pooling of resources across institutions.¬†Dr. Sharp¬†callsSU2C‘s revolutionary approach “the best dollar spent on cancer research in the country.”

Collectively, the research underway through the SU2C Dream Team projects has the potential to impact the diagnosis and treatment of a wide range of cancers in adults and children across ethnicities including pancreatic, breast, ovarian, skin, cervical, uterine, brain, lung, prostate, rectal and colon, leukemia and lymphoma, all of which collectively represent approximately two-thirds of all U.S. cancer deaths.

For more detailed information about the Dream Teams, individual Innovative Research Grants and other¬†STAND UP TO CANCER¬†activities,¬†www.standup2cancer.org¬†fosters an online community for everyone affected by cancer, with various ways for people to share opinions and support, view video updates, contribute, and learn of ongoing initiatives and progress in the fight against the disease. Features of the website include The Constellation: for a dollar donation or more, users can launch a star in honour of anyone who has received a cancer diagnosis; The¬†SU2C¬†Blog: diverse content describing cutting-edge research, offering unique perspectives of cancer survivors, researchers, and patient advocates; and The Grassroots Toolkit: providing tools for community members to fundraise through¬†SU2C¬†Teams, Races, Clubs, or Events.¬†SU2C¬†social media also provides a variety of opportunities to interact with SU2C, support those in the fight, and contribute to¬†SU2C‘s efforts.¬† Social channels include a thriving¬†SU2C¬†Facebook community of 850,000 fans,¬†SU2C‘s YouTube channel with 400 videos, Twitter, Google+, Pinterest, Crowdrise, and many more. Viewers can begin standing up to cancer now by becoming a fan of SU2C on¬†Facebook, by following SU2C on Twitter at¬†@SU2C, subscribing to SU2C’s YouTube channel athttp://www.youtube.com/su2c¬†or by following SU2C on¬†Google+.¬† To view our online tune-in video, please visit¬†http://youtu.be/7O_P_Fr4S1E, which is also available for embed within your blog or site.

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