MASTERCHEF CANADA Continues to Grow with Series-High 1.8 Million Viewers Monday on CTV
MASTERCHEF CANADA¬†continues to gather steam as last night‚Äôs episode outperformed OLYMPIC PRIMETIME with a series-high of 1.8 million viewers on CTV. The #1 program of the night, Canada‚Äôs most-watched original series grew 30% (total viewers), 48% (A25-54), 43% (A18-49), and 57% (A18-34) compared to last week. It was the most-watched program of the night in Canada.
A closer look at last night‚Äôs BBM Canada data reveals:
¬∑¬†¬†¬†¬†¬†¬†¬†¬†¬†Head-to-head from¬†8-9 p.m., CTV‚Äôs¬†MASTERCHEF CANADAoutperformed CBC‚Äôs OLYMPIC PRIMETIME by 51% (total viewers) and 85% (A25-54), and more than doubled Olympic coverage among A18-49 (+102%) and A18-34 (+127%).
¬∑¬†¬†¬†¬†¬†¬†¬†¬†¬†The viewing audience grew among total viewers and all key demos in the second half-hour of the program.
¬∑¬†¬†¬†¬†¬†¬†¬†¬†¬†The program peaked with 2.15 million viewers as the series‚Äô fourth eliminated home cook, Danny Raposo of Brampton, Ont., was sent home.
¬∑¬†¬†¬†¬†¬†¬†¬†¬†¬†CTV thriller¬†THE FOLLOWING¬†also earned a season-high 1.1 million viewers last night, up 22% from the previous week‚Äôs broadcast.
Viewers can watch last night‚Äôs episode of¬†MASTERCHEF CANADAon demand at¬†CTV.ca¬†and the CTV GO app.
Coming up on the next all-new episode of¬†MASTERCHEF CANADA(Monday, Feb 24 at 8 p.m. ET/7 p.m. CT),¬†the Top 12 home cooks arrive at Toronto‚Äôs historic Distillery District for a team challenge that requires the food to look as good as it tastes. The red and blue teams must make canap√©s to cater an exclusive art gallery event.
Source: BBM Canada,¬†overnight vs. overnight