Citytv Spreads the Love, Delivering Original Content on All Things The Bachelor Canada Through Innovative Social Media Campaign

Posted August 7, 2012

As The Bachelor Canada buzz continues to build, Citytv is inviting fans to join the conversation and get the inside scoop on Brad Smith and the 25 women vying for his heart. Before the drama unfolds on-screen, Citytv is heating things up online with the exciting, new, online application Decksi, available now on The Bachelor Canada Facebook page at www.facebook.com/bachelorcanada. The innovative social media platform allows fans of the show to collect, share, and trade virtual cards featuring exclusive series content. Each week leading up to the premiere and throughout the season, rose-lovers will have access to premium video clips, photos, quotes, and fun facts about Brad, host Tyler Harcott, and the soon-to-be-revealed bachelorettes. Additional broadcast details will be announced in the coming weeks.

“The Bachelor Canada 4Play Deck” – the first of two exclusive decks being offered through Decksi – features 20 cards that Facebook fans can collect and share in order to learn more about what makes bachelor Brad tick. The more viewers share, trade, and collect their virtual cards, the more credits they’ll earn toward unlocking additional The Bachelor Canada content. Plus, as the bachelorettes are revealed this fall, Decksi 4Players can find out more about the mysterious ladies hoping to win Brad’s heart.

Then, following the premiere, the fan frenzy continues with the second deck – “The Bachelor Canada Love Deck” – revealing additional content on the series as each episode airs.

To play the game, fans can visit The Bachelor Canada Facebook page at www.facebook.com/bachelorcanada to get the Decksi app and get to know – and love – the first-ever Canadian cast of The Bachelor Canada.

The Bachelor Canada is the Canadian version of the perennially successful The Bachelor franchise on Citytv and OMNI Television. The series is produced by multiple award-winning Force Four Entertainment. Sean De Vries is the supervising producer, Joyce Sawa is the series producer, and John Ritchie serves as executive producer for the series. Claire Freeland is the director of original programming for Rogers Media and an executive producer of The Bachelor Canada.

Social Media Links

Official Website, The Bachelor Canada: http://www.bachelorcanada.ca

Official Twitter Feed, The Bachelor Canada: @BachelorCA http://www.twitter.com/bachelorca

Like The Bachelor Canada on Facebook: http://www.facebook.com/bachelorcanada

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