Canadians are Engaging in the Olympic winter Games Like Never Before with CBC/Radio-Canada’s Multiplatform Coverage of the Sochi 2014 Olympic Winter Games
CBC/Radio-Canada is providing Canadians with unprecedented access to Olympic content across all TV, digital and mobile platforms, with 28 million Canadians having tuned-in to some part of Olympic content on either a French or English platform since Feb. 6 (81% of all Canadians).¬†Of the 28 million Canadians, 9% tuned in to watch on a digital platform.¬†
CBC‚Äôs Sochi 2014 OLYMPIC DAYTIME¬†posted 10% higher than Olympic Daytime for Day 2 in Vancouver 2010.¬†Vancouver 2010‚Äôs Olympic Daytime ran 12 p.m. – 5:30 p.m. EST with all content available live, and posted a 2+ audience of 3.030 million on Day 2 on CTV only. CBC posted a 2+ audience of 3.325 million for its¬†OLYMPIC DAYTIME¬†program (10 a.m. – 3 p.m., all live content).¬†
Opening Ceremony (Feb 7)
¬∑¬†¬†¬†¬†¬†¬†¬†¬†¬†19 million Canadians watched the live or an encore presentation of the opening ceremony on either a French of English platform.
Day 1 (Feb. 8)
¬∑¬†¬†¬†¬†¬†¬†¬†¬†¬†21.7 million Canadians tuned in to any Olympic content on either a French or English platform (17.6 on English alone)
Day 2 (Feb. 9)
¬∑¬†¬†¬†¬†¬†¬†¬†¬†¬†22.75 million Canadians tuned in to any Olympic content on either a French or English platform (18.6 on English alone).
¬∑¬†¬†¬†¬†¬†¬†¬†¬†¬†On Feb. 8, the audience peaked at¬†2:38 p.m. EST¬†on CBC with 3.859 million viewers (the end of Kirsten Moore-Towers and Dylan Moscovitch’s pairs free skate performance for the Figure Skating Team Competition).
¬∑¬†¬†¬†¬†¬†¬†¬†¬†¬†On Feb. 9, the peak minute was¬†12:44 p.m. EST¬†on CBC with a 2+ audience of 4.844 million (the end of Tessa Virtue and Scott¬†Moir’s¬†free dance performance for the Figure Skating Team Competition).¬†
As of 2 p.m. EST on February 10:
¬∑¬†¬†¬†¬†¬†¬†¬†¬†¬†The CBC Olympic Games app that was launched on January 30 has surpassed over 1 million downloads.
¬∑¬†¬†¬†¬†¬†¬†¬†¬†¬†Canadians have streamed just under 1.4 million hours of Live and On-demand video on the CBC Olympics website, with almost 450,000 hours viewed during the day of the Opening Ceremonies.
¬†Sources: BBM Canada, Adobe SiteCatalyst, Apple, and Google