Sunday Sweep Caps Off CTV’s Amazing Premiere Week


As Premiere Week came to a close Sunday, CTV won the evening for the fifth night in a row when 2.6 million viewers watched the season premiere of THE AMAZING RACE. On Sunday night, CTV won every hour in primetime with total viewers and A25-54, capturing four out of the Top 5 programs of the night with total viewers. THE AMAZING RACE was up 9% versus last season’s premiere, winning the night with total viewers and all key demos. Capping primetime, 1.9 million viewers tuned in to the season premiere of the #2 program of the night, THE MENTALIST, now airing on a new day, and up 57% versus its season premiere last fall on CTV Two.

Following as the #3 program of the night was the season premiere of last season’s #1 new drama ONCE UPON A TIME with 1.5 million viewers, airing only on CTV at 7 p.m. Meanwhile, an all-new episode of THE MOB DOCTORwon its timeslot with just over 1 million viewers, up 10% versus last week.

Overall, CTV averaged 1.8 million viewers Sunday night, more than Global, CBC, and Citytv combined. CTV nearly tripled Global’s primetime average with total viewers, and doubled it with all key adult demos.

CTV also won Friday and Saturday nights with total viewers and all key adult demos.* CTV delivered the Top 3 programs Friday, including the season premiere of BLUE BLOODS (#1) with 1.7 million viewers at 10 p.m., the season premiere of CSI: NY (#2) with 1.6 million viewers at 8 p.m., and an all-newGRIMM (#3) with 987,000 viewers at 9 p.m., winning its timeslot against the series debut of MADE IN JERSEY (761,000; Global/CBS).

Source: BBM Canada, overnight vs. overnight
* Amongst all conventional networks