CTV makes room for Lost after strong debut


Saturday night’s two-hour, CTV-only premiere of Lost generated a national audience of 1.16 million viewers, finishing with a peak of 1.23 million viewers in its final half hour (Source: Nielsen). With its strong debut in Canada, coupled with a strong debut and a stronger Week 2 south of the border, CTV has added Lost to its schedule. The addition creates two moves in total for the prime-time schedule.

They are:

1. Lost has been added to the schedule. It will now air Wednesdays at 8 p.m. ET, beginning October 6.

2. Wife Swap will move to Mondays at 9 p.m. ET beginning October 18.

In other news, CTV’s Sunday night line-up is a hit. The much-anticipated Desperate Housewives pulled in 1.7 million viewers in its non-simulcast premiere at 7 p.m. That’s a 150 per cent increase in total viewers compared to the 7 p.m. timeslot last year. In key selling demos, Housewives also scored with 174 per cent more Adults 18-49 and 197 per cent more Adults 25-54, again when compared to last year.

The season premiere of Cold Case brought another 1.75 million viewers to CTV, representing big increases over last year’s series premiere (+36% P2+, +35% A18-49, +33% A25-54). Cold Case was followed by Law and Order: Criminal Intent which brought in 2.23 million viewers. The series continues its upswing, climbing in all key demos compared to its season premiere one week ago (+34% P2+, +36% A18-49, +42% A25-54).

Note – All audience figures are courtesy Nielsen Media Research